Set Up A Creative Influencer Christmas Campaign With These Clever Tricksby Social Sensei Social Sensei
Spent a hefty amount on ads but still are not satisfied with the results? Do you know the main reason behind it? Customers use ad blockers, making it difficult for firms to capture customer's attention. So, the big question is what all you can do to entice customers. Simple, instead of advertising at customers, advertise with them. This is where Instagram Influencer marketing campaign can come to your rescue.
This Xmas stand out with Influencer marketing
Did you know 84 % of consumers trust recommendations from friends and strangers over other marketing channels? This means there is an ample opportunity this Christmas to create a buzz for your brand through word of mouth communication. To do so, you can unleash your most influential customers through influencer marketing to promote your brand.
Influencer marketing is a key channel to incorporate your holiday marketing strategy to cater to a new audience and generate more profits. To generate high ROI for your holiday marketing, you must spend quality time in designing your influencer campaign to drives more sales. Here are some handy tips that will help brands in carrying out successful influencer marketing campaign during the Christmas season.
• Set up your campaign goals and budget
The holiday season provides you with a prime opportunity to drive more sales. Hence you must set campaign goals beforehand to create a benchmark against which you will measure your results. Despite the pandemic, brands can use influencer marketing to boost sales and give enticing offers to customers to shop online. Before you decide on your influencer marketing budget this holiday season, consider the cost of giving away products for influencers to test and promote, cost of producing content and also cost of influencers. Clever tips to set up your holiday campaign goals.
• Keep your goals time-bound and specific.
• Always set realistic goals.
• Define KPI”S and use it to measure the performance against the set goals.
Once you set the goals, decide how much you want to spend on the Instagram holiday campaign and fix the budget accordingly. So, it's always better to plan and allocate sufficient amount from your annual marketing budget for your holiday campaign.
• Always collaborate with the right influencers
For executing a successful Instagram influencer marketing campaign, it's essential to select the right influencers. Many influencer search tools will help you to find relevant Instagram influencers in your industry. These tools allow you to search results by influencer metrics, like a number of followers, engagement rates and location. One crucial factor you have to consider when searching for influencers is relevance. Don’t judge influencers only by their follower count or engagement rate. Always look for influencers whose brand and interests align with your brand or product.
• Carry out comprehensive research
Search for the successful holiday campaigns of your competitors and other companies in your niche. Search for companies from different industries to get innovative ideas for your holiday Instagram celebrity marketing campaign. Certain things you should include content ideas, success stories, popular and effective Instagram influencer campaign. Also, research your internal data on the Instagram marketing ROI from last year. If the previous program was a success, set up a similar campaign this holiday season. And, if the previous campaign didn’t yield desirable results, learn from previous mistakes.
• Work on the campaign creative
Look out for the creative formats that work well during the holiday season. The holiday season can be a stressful time of the year. So, it's essential to address people's needs to find the perfect gift for customers with content such as gift guides that are tailored to a specific theme such as gift guides for coffee lovers or gift guides for children. Understand that people are looking to stay within budget, so create content with different holiday offers.
• Create a campaign-specific hashtag
Hashtag for holiday campaign is a smart trick to promote your posts. For instance, for the shopping app, you can use creative hashtags to showcase products for holiday shopping. Influencers can showcase your products on their holiday wishlist and provide a link to the app giving details on how to shop the products. You can also use many popular holiday-related hashtags like # holiday decor, #holidaystyle,# Christmas décor in your posts.
• Promote your brand experience
Irrespective of whether your product is a gift, classic Xmas grub, annual tradition or family holiday, the goal of your campaign should be simple. Promote your brand through the aspirational narratives revolving around Xmas; it can be Santa cookies and milk or games to play with friends. One pro trio: sell experiences and not products.
• Measure your outcome
After you have successfully designed and executed the influencer campaign, measures your influencer marketing ROI. You can manually check metrics such as likes and comments. You can also use an analytical tool for better analysis. Some of the key metrics for measuring influencer marketing campaign results are:
1. Audience reach
2. Engagement rate
3. Growth in followers brand sentiment
5. Brand mentions
6. Revenue growth
Use these metrics to measure the outcome of our influencer campaign. Choose the one that measures the performance of your campaign goal.
• Manage influencer relationship
Once the influencer campaign ends, maintain and manage the long term partnership if possible. If the influencer likes your brand, you might convert them into brand advocates. For this, you have to maintain good relationship with the influencers in your industry. The best way to build a relationship with influencers is by showing small gestures of appreciation. The best way to show your appreciation is by sending a holiday gift in addition to their earnings on the paid posts. Appreciation can also be as simple as liking and commenting on the posts that are relevant to you. Whatever is your way of showing appreciation, just make it special. By doing so, you can turn influencers into brand advocates for the long term.
This holiday season break revenue goals by strategizing your Instagram influencer campaign. Start planning now, and keep your customers in mind to create lifetime value for your brand.
Created on Nov 5th 2020 01:16. Viewed 116 times.