SEO Trends That Are Trending High in 2019
by Shruti Sharma Content CuratorAs
2019 kicks into gear, there are changes in many aspects. Digital marketing
isn’t untouched either. With that in mind, it’s time to consider the changes
are expected in digital marketing ecosystem and how it’s going to impact your
business.
Given the fact
that digital marketing domain is constantly evolving with SEO, media, PPC and
content marketing as the major players, it gets a bit intimidating to cope up
with all the changes. If you are wondering, what’s in store for you in terms of
SEO this year, here are a few trends to be aware of-
AI- Taking the SEO
Landscape by Storm
The path-breaking
concept of Artificial Intelligence (AI) is gaining pace in 2019. AI is expected
to revolutionize the manner online research is conducted using keywords. The
future of SEO will be dictated by AI that offers personalized experiences when
coupled with automation. Automation, in turn, acts as an important element in
digital marketing that helps save a considerable amount of time. With the help
of Machine Learning, a number of SEO tasks such as data analytics and reporting
can be automated. This also works in pushing SEO to yield quick and efficient
responses to online searches.
Voice Search to
Gain Momentum
Giving the
practice of typing keywords in the search engines a major setback, the trend of
voice search is expected to become the order of the day. This will pose a major
challenge to SEO experts. Voice queries have the possibility of being different
from the ones that are keyed into the search bars. Therefore, SEO specialists
are more inclined towards using long-tail keywords that are recited by internet
surfers as a part of the voice search string. According to research, voice
searches are expected to rise by 50%. The trend has increased the pressure on
SEO experts to come up with matching voice search strings.
The Rise of Visual
Search
Similar to voice
search, visual search is also a thing. It is a new-age concept to conduct
searches with the help of images and information gathered from a camera. With
the concept catching up, the day is not far when uploading an image on the
browser will be made possible by clicking a picture of the object on the phone.
The image appearing in a particular article can then be ordered online. There
are many Best
SEO Agency in Mumbai that are well-versed with all the trends and can
help grow your business considerably.
Search Intent to
Strongly Impact Performance
Keywords used to
be the most important elements for websites earlier. The time has come when SEO
works towards showing information based on the intent of the online audience.
Greater importance will be attached to the intent of the users. Therefore, it
becomes important for SEO experts to conduct detailed research to be able to
show information that’s most relevant to them. This helps in improving customer
engagement.
Whether
you are planning to expand your existing business or do SEO for a newly started
venture, the Best Seo company in Mumbai
that follows all the trends must be chosen to achieve the desired
results.
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Created on Nov 30th 2019 00:51. Viewed 372 times.