SEO Translation Agency: Tips to find it and Lets You Reach New Markets

by Steffen L. Head of New Business

Launching your business's web presence in a new market can be a daunting task. Apart from the logistics and regulations, your website must be present in new territories while avoiding any consequences to the existing site.

Before launching, consider the SEO efforts first in the designing phase. Then, the tips and practices that the SEO translation agency suggests will help you succeed.

• Research as much as possible

You might have researched to know if your company is ready for the new market. But, is the SEO analysis done? While there might be a good ranking in the current market, getting the same in others can be difficult. This is true if competitors in those areas have been there for years and have a more strong SEO strategy.

Remember, Google isn't the only search engine. So you might have to optimize which are used most likely in your target country.

• Consider language

While presenting yourself worldwide for expansion globally, target the markets where you can offer translated and localized content online. A non-localized website will not work well. It won’t meet the expectation of a visitor as well.

Let visitors have an option to switch easily between their desired language and region; an SEO translation agency can help you out in the process.

• Architecture options

There are three ways to set up a website internationally – country code top-level domains, sub-domains, and subfolders.

While selecting the website’s architecture route, keep competitors in mind and what will work the best for your business.

• Consider the platform

One hurdle which can come your way in a successful SEO strategy is the platform hosting your site. If it’s expensive or difficult implementing the correct tags to be successful in new markets, it is time to look for an alternative.

• Setting SEO technically

After the setup and configuration of your website, you’ll want to be sure that all the leading engines find content with ease. With this, make sure to send signals clearly regarding the content that targets a specific country. Otherwise, you might hurt both your regional and international SEO efforts.

It’s a big world, but an SEO translation agency can help navigate.