Here
are some tips for creating a solid SEO plan that can help your website get more
relevant traffic.
Built a stunning website?
Great. But then Who cares if it is not visible on search engines top pages? You
can rank well in Google, Bing, and other search engines with these easy SEO
tips and techniques, which will also help people find your website and help
sales conversion as well.
This blog is about the knowledge that will help
to understand the SEO tactics to increase your web traffic. SEO known as search
engine optimization is an organic way ranking your website of top page of
search engine and increasing quality traffic to your website. (SEO is the
process of optimizing your website to help search engines like Google find,
crawl, understand, and index your pages. The goal is to be found and improve
rankings.) Now the question why is it so important to rank your webpages on
Google? And the answer is simple! Google now processes over 40,000 search queries every second
on average which translates to over 3.5 billion searches per day and 1.2
trillion searches per year worldwide.
An
improvement in page ranking boosts the credibility of your company and aids in
generating quality sales leads.
There are numerous ways to increase web traffic and help generate a
better ROI. But to remember we are discussing about bringing in quality traffic
only, which means only the target audiences that are interested in your
services and products. Traffic that fails to bring business is not the right
kind of traffic and it will not help your business grow. So, let’s discuss the SEO
tactics that will bring in quality traffic to your website.
On Page Optimization – is the process of
optimizing the web pages content such as Title tags, description, heading tags,
Image optimization, internal links, and URLs for search engines. You need to
check the head tags are properly distributed in your landing page. H1 being the
most important tag on each web page is used to introduce the content on the
page. For example, you are running fitness business your H1 tag your URL, Meta
Description, and the keywords in first para on the page has to match.
Off-Page SEO refers to strategies that are used
in conjunction with link-building outside of your website. Social bookmarking,
blogging, article submission, Q&A, video, image and infographic
submissions, directory submission, and forums are a few examples of off-page
SEO strategies that aid in improving site results. To boost the authority of
your website, link building creates backlinks from other websites. There are
basically two types of links Do follow and No follow. Do-follow links enable
the link juice to be passed by search engine bots.
3) Technical SEO is the process of improving websites and servers to make it
easier for bots from search engines to index your site and improve organic rankings.
Because a site's technological structure may have a significant influence on
its performance, it's critical that you understand these concepts. the most
important aspect of technical SEO is website speed and responsiveness. It has
nothing to do with the contents, keywords, link buildings etc. its main aim is
to improve the overall websites infrastructure. Technical SEO activities are
Robot
txt
Canonical
URLs
Site
structure
XML
or HTML sitemap
Structured
Data Markup implementation
Website
speed
Responsive
or mobile friendly site
AMP
(accelerated mobile pages)
Crawling
and indexing
JavaScript
301
redirecting
404
pages
Webmaster
tools registration
It
is important to know that a well-designed website is well structured and can be
easily navigated. Any website that is easily navigational encourages the
visitor to stay longer on your website thus decreasing.
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