SEO services practices that you must avoid while carrying out a campaignby vishal tripathi Digital Markiting Expart
Content plays a major role in ranking the website or a web page on any search engine.
However, bad content practices are like termites that gradually eat up the entire space. They are harder to remove and cause harm that is irreversible.
Even after so much information available against them, the stats continue to grow and haunt the work of SEO service providers.
Now, in order to lift the ranking, the team must discard the old practices and follow the white way to get the rank on the first page.
Bad content practices that must be stopped are,
Use of single targeted keyword on a page
Using a single keyword on the whole page is a big No-No. This reduces the capacity of the search engine to search across and rank the page corresponding to the relevant searches.
It is better to use the variations of the keywords in a natural manner that it does not look like you are trying too hard and at the same time, the page becomes relevant to other similar phrases.
To make this task easier, one can type the keyword on Google and scroll down to see the similar search results that are relatable and makes the content more SEO friendly.
Uneven distribution and content posting
An SEO agency that has carried out several campaigns and probably tried hundreds of strategies defines this practice as worst among all.
It deviates the users, the content no longer appears to be fresh, and the engagement rate falls down. The analysis of multiple reports suggests putting up content on a regular basis if you wish to gain more traffic and get indexed by Google.
It is better to schedule everyday posts, mark keywords bold, and maintain a consistent flow in the content to provide something new every other day.
Posting less content
Yes, it is true that many times a brief content can do wonder but that happens rarely when you are unique and know the deceiving techniques.
In general, SEO services come through if you put up large content with a good number of keywords inserted in it. No to mention, the content should be relevant and offer something new to the user with a detailed description.
It is good to write long posts to drive the user deeper into the topic while answering every query that arises in his head.
Preferring quantity over quality
Yes, it negates the former keynote. But, does it? The quality content, no matter 200 words or 2000 words is anyway better than long content that makes no sense.
Writing the quality content, GA Technocare says help you gain more audience and make you look distinct yet smarter in your community. The users tend to build trust and start looking forward to reading what more you have to offer.
The best SEO company in India says to find a balance point between the quantity and quality if you do not wish to lose track of the campaign.
Putting up duplicate content
Above all the practices, this one is a sin even if you are not running any campaign. This makes you look uncompetitive and desperate. Moreover, you may get blacklisted for copying the content.
Though this sounds impossible to write the facts and not make it look duplicate, yet it is very much possible. If you find it troublesome then hire a content writer to do this for you. However, coying the content is still no excuse.
Do better research and write your own content.
Content plays a vital role in SEO and therefore, it is customary to adopt right practices even if you are not running a campaign. The search bots trying to crawl your page will index it as per their algorithm whether you like it or not. So, follow the rules and acquire the throne of the first position.
Created on Nov 13th 2018 00:34. Viewed 201 times.
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