SEO Keyword Ranking Positioning On Search Engine
by Adetunji Olatunji seo consultantI know some
of you must have seen this before or have heard it mentioned by a seo expert,
what it refers to is the position your site is occupying with respect to the
keyword query the site is targeting.
You should
also be aware that ranking on the 1st page of search engines is not
enough to determine your organic traffic, mostly there are factors that judge
this circumstances, like the type of search engine your targeting to get a
keyword listing on, the keyword popularity/volume search in a particular region
your targeting for local seo, and most essentially your position on the 1st
page of search engine results.
GOOGLE VERSE BING AND YAHOO
Most people
fail to realize that the major factor that plays a role in an online business
success is the keyword niche area the business is targeting online.
First what
attracts your business to the use of search engine-TRAFFIC! Yes the amount of
traffic that search engine delivers a day is moving close to a billion and the
beauty of this is that you can easily enjoy from it in two ways either by
paying for clicks and impressions or organically meriting their listing as an
authoritative site.
Now most
keywords have different volume of queries which also differ in the various part
of the world, so your keyword can be affected by region and further more the
demo-graphic area too. Keywords are also affected by their use on search
engines, for instance we all know that Google has the highest share of search
volume on its site and Bing follows the chart, since its amalgamation
with Yahoo it
has gain more search volume and the use of Bing on Face Book as also helped it
with popularity usage.
But Google
is still king when it comes to search engines but it will be an error to
completely neglect the inclusion of Bing in your search engine list, one factor
that separates Bing from Google is that its seo optimization is quite easier to
attain than Google’s, while in some cases the keywords on Bing are more
profitable than Google.
A keyword
search on Bing may have more query than that of Google, and even Bing keywords
convert much better than Google, this is due to the fact that a lot of seo
experts tend to spam Google with a lot of unrelated keywords, thou Google keeps
battling such unethical seo practices by releasing updates and changing their
algorithms, black listing and de-indexing such sites penalized for such
practices, hence making it a never ending surge to purge such malicious sites
out of Google system, Bing has less security and hence makes it next easy
target, but due to its nature of ranking it makes no sense trying to maneuver
your site keywords with Bing, this doesn’t mean that some by standers won’t get
burnt, it happens all the time, the effect of this is a drop in your ranking
position.
When it
comes to ranking positions a lot of factors are put into consideration and they
are as follows:
1.)
On site
seo:- This deals with the aspect of on page seo optimization
Table of
contents |
|||
1. |
Report
overview |
19. |
Keyword use
in same domain link URLs |
2. |
Keyword use
in document title |
20. |
Keyword use
in outbound link URLs |
3. |
Global link
popularity of web site |
21. |
Keyword use
in meta description |
4. |
Link texts of
inbound links |
22. |
Number of
trailing slashes in URL |
5. |
Keyword use
in body text |
23. |
HTML
validation of web page to W3C standards |
6. |
Age of web
site |
24. |
Readability
level of web page |
7. |
Keyword use
in H1 headline texts |
25. |
Keyword use
in meta keywords |
8. |
Keyword use
in domain name |
26. |
Keyword use
in the first sentence of the body text |
9. |
Keyword use
in page URL |
27. |
Keyword use
in HTML comments |
10. |
Links from
social networks |
28. |
Search engine
compatibility |
11. |
Server speed |
29. |
Factors that
could prevent your top ranking |
12. |
Keyword use
in H2-H6 headline texts |
30. |
Table: Number
of keywords |
13. |
Keyword use
in IMG ALT attributes |
31. |
Table:
Keyword density |
14. |
Top level
domain of web site |
32. |
Table:
Keyword position |
15. |
Keyword use
in bold body text |
33. |
Table: Number
of words |
16. |
Number of
visitors to the site |
34. |
Table: Number
of characters |
17. |
Keyword use
in same domain link texts |
35. |
Table:
Ranking factors digest |
18. |
Keyword use
in outbound link texts |
|
|
The
listed factors above are in-depth analysis report base on the most essential to
the most important factors for a guaranteed top ten Google ranking on
Google.com.ng, a score MARK of A+ should be awarded for each search term,
anything below an A grade will not assure a top ten ranking
2.)
Off site
seo:- This deals with link management and offline marketing/reputation
·
Article
marketing/content marketing
·
Email
marketing
·
Mobile
marketing
·
Social media
marketing
·
Search
engine marketing
·
Directories
listing
·
Link
structures
·
Link
popularity
All this and
some other mix of offsite seo strategies make up your ranking factors on search
engines.
A good
example will be the search for the phrase "AFFORDABLE SEO FIRM" you
will notice my site dominates the 1st page and with a minimum of 3600 searches
every month globally, the site is entitled to compete for 1600 of it from
Google.com(USA).
Now the rule
of visitors click through now comes to play- it's obvious that only the top 5
listed on the 1st page do enjoy such volume, for instance
1=>2
share 30% with 1st position enjoying 70% of that total volume of query
2=>3
share 20% with 2nd position enjoying 70% of the total volume of query
3=>4
share 15% with 3rd position enjoying 70% of the total volume of query
4=>5
share 10% with 4th position enjoying 70% of the total volume of the query
While the
rest share the remaining 25% while 5th position enjoys 5% of the total volume.
This is the
major reason you will see people going for High targeted keywords, and the more
the merrier it is to get their site raked with targeted traffic.
Hello am
Adetunji Olatunji am a seo web analyst and own a seo firm that provides
affordable seo packages which you can choose from to increase your SEO optimizationwith us and
I also provide free seo web
marketing training and video tutorials that cover a lot of basics with
your web marketing strategies... visit seo web analyst today and download your
free web seo 2.0 report.
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Created on Dec 31st 1969 18:00. Viewed 0 times.