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SEO Keyword Ranking Positioning On Search Engine

by Adetunji Olatunji seo consultant

I know some of you must have seen this before or have heard it mentioned by a seo expert, what it refers to is the position your site is occupying with respect to the keyword query the site is targeting.

You should also be aware that ranking on the 1st page of search engines is not enough to determine your organic traffic, mostly there are factors that judge this circumstances, like the type of search engine your targeting to get a keyword listing on, the keyword popularity/volume search in a particular region your targeting for local seo, and most essentially your position on the 1st page of search engine results.

GOOGLE VERSE BING AND YAHOO

Most people fail to realize that the major factor that plays a role in an online business success is the keyword niche area the business is targeting online.

First what attracts your business to the use of search engine-TRAFFIC! Yes the amount of traffic that search engine delivers a day is moving close to a billion and the beauty of this is that you can easily enjoy from it in two ways either by paying for clicks and impressions or organically meriting their listing as an authoritative site.

Now most keywords have different volume of queries which also differ in the various part of the world, so your keyword can be affected by region and further more the demo-graphic area too. Keywords are also affected by their use on search engines, for instance we all know that Google has the highest share of search volume on its site and Bing follows the chart, since its amalgamation with Yahoo it has gain more search volume and the use of Bing on Face Book as also helped it with popularity usage.

But Google is still king when it comes to search engines but it will be an error to completely neglect the inclusion of Bing in your search engine list, one factor that separates Bing from Google is that its seo optimization is quite easier to attain than Google’s, while in some cases the keywords on Bing are more profitable than Google.

A keyword search on Bing may have more query than that of Google, and even Bing keywords convert much better than Google, this is due to the fact that a lot of seo experts tend to spam Google with a lot of unrelated keywords, thou Google keeps battling such unethical seo practices by releasing updates and changing their algorithms, black listing and de-indexing such sites penalized for such practices, hence making it a never ending surge to purge such malicious sites out of Google system, Bing has less security and hence makes it next easy target, but due to its nature of ranking it makes no sense trying to maneuver your site keywords with Bing, this doesn’t mean that some by standers won’t get burnt, it happens all the time, the effect of this is a drop in your ranking position.

When it comes to ranking positions a lot of factors are put into consideration and they are as follows:

1.)    On site seo:- This deals with the aspect of on page seo optimization

 

Table of contents

1.

Report overview

19.

Keyword use in same domain link URLs

2.

Keyword use in document title

20.

Keyword use in outbound link URLs

3.

Global link popularity of web site

21.

Keyword use in meta description

4.

Link texts of inbound links

22.

Number of trailing slashes in URL

5.

Keyword use in body text

23.

HTML validation of web page to W3C standards

6.

Age of web site

24.

Readability level of web page

7.

Keyword use in H1 headline texts

25.

Keyword use in meta keywords

8.

Keyword use in domain name

26.

Keyword use in the first sentence of the body text

9.

Keyword use in page URL

27.

Keyword use in HTML comments

10.

Links from social networks

28.

Search engine compatibility

11.

Server speed

29.

Factors that could prevent your top ranking

12.

Keyword use in H2-H6 headline texts

30.

Table: Number of keywords

13.

Keyword use in IMG ALT attributes

31.

Table: Keyword density

14.

Top level domain of web site

32.

Table: Keyword position

15.

Keyword use in bold body text

33.

Table: Number of words

16.

Number of visitors to the site

34.

Table: Number of characters

17.

Keyword use in same domain link texts

35.

Table: Ranking factors digest

18.

Keyword use in outbound link texts

 

 

The listed factors above are in-depth analysis report base on the most essential to the most important factors for a guaranteed top ten Google ranking on Google.com.ng, a score MARK of A+ should be awarded for each search term, anything below an A grade will not assure a top ten ranking

 

2.)    Off site seo:- This deals with link management and offline marketing/reputation

·         Article marketing/content marketing

·         Email marketing

·         Mobile marketing

·         Social media marketing

·         Search engine marketing

·         Directories listing

·         Link structures

·         Link popularity

All this and some other mix of offsite seo strategies make up your ranking factors on search engines.

A good example will be the search for the phrase "AFFORDABLE SEO FIRM" you will notice my site dominates the 1st page and with a minimum of 3600 searches every month globally, the site is entitled to compete for 1600 of it from Google.com(USA).

Now the rule of visitors click through now comes to play- it's obvious that only the top 5 listed on the 1st page do enjoy such volume, for instance

1=>2 share 30% with 1st position enjoying 70% of that total volume of query

2=>3 share 20% with 2nd position enjoying 70% of the total volume of query

3=>4 share 15% with 3rd position enjoying 70% of the total volume of query

4=>5 share 10% with 4th position enjoying 70% of the total volume of the query

While the rest share the remaining 25% while 5th position enjoys 5% of the total volume.

This is the major reason you will see people going for High targeted keywords, and the more the merrier it is to get their site raked with targeted traffic.

 

Hello am Adetunji Olatunji am a seo web analyst and own a seo firm that provides affordable seo packages which you can choose from to increase your SEO optimizationwith us and I also provide free seo web marketing training and video tutorials that cover a lot of basics with your web marketing strategies... visit seo web analyst today and download your free web seo 2.0 report.


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About Adetunji Olatunji Innovator   seo consultant

18 connections, 0 recommendations, 57 honor points.
Joined APSense since, May 2nd, 2013, From Abuja, Nigeria.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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