SEO Key Guide for Non-Professionals

SEO is the term, which is frequently used in this digitized environment to optimize search for a particular website. Hence, the process of improving the website’s visibility over the organic search engine result pages is prominently known as Search Engine Optimization. It is the medium to invite traffic on one’s website with every free, educational, informative search made on the search engines.

 

Every search engine like, Google, Bing, Yahoo etc. have their own procedure to select primary search results, which are to be on the top of all organic searches related to the topic, one is looking for. Through Search Engine Optimization, Google and other search engines, provide ranks to the different websites. The websites using unique and effective keywords into their content are given more priority to be listed on the top of the web page.

For the search engine optimization various guidelines have been issued, which are to be looked upon while working on a website. If the aforesaid guidelines are not followed or if anything is done which directly or indirectly violates the guidelines, then google or other search engine, on which you are working shall impose penalties or restrictions, which are to be hence, fulfilled at any cost.

●        Services of SEO:

 Search engine optimization can be further understood by its two important services- the On-Page SEO and the Off-Page SEO. These two components go parallel to each other, one is internal settings while another is the outside activities of a Web page.

 

1.       On Page SEO: It refers to the settings which can be applied to the web page for the purpose of  optimization. It includes titles, content, links, keywords etc. It also includes Google Authorship Verification for all the web pages.

 

2.       Off Page SEO: It comprises of the activities performed beyond the boundaries of a web page. It involves- building various links, social media, social bookmarking, paid links etc.

●        Types Of SEO:

            There are two major types of Search Engine Optimization- “The White Hat” and “The Black Hat”. As the name says, there is a huge difference between both these types. One implies for the good kind of work, while other for the bad work.

 

1.       White Hat SEO:  It refers to the utilization of SEO techniques and methods to improve the ranking of the website on the search engine like, Google etc. White Hat SEO follows the search engine algorithms fairly enough to maintain its good rank among all websites. The growth of white hat SEO lasts longer as compared to Black Hat SEO.

 

2.       Black Hat SEO:  It refers to the weak aspects of the website which includes exploitation of search engine algorithms resulting into conflicts between the SEO guidelines and techniques used. The growth of such SEO is quite shorter and is uncertain.

Search Engine Optimization(SEO) Key Guide for Non-Professionals, will surely help a beginner to start his journey towards being a SEO professional. Apart from this, you have to follow various tools and techniques along with the search engine algorithms  to be a best SEO and obtain a good ranking in the search engine results.