SEO; Expectations Vs Reality

by Gunjan Singh Owner of Web Click India

NOW is the time of Internet. Today, there is no part of our life and no hour of our time that has been left untouched by Artificial Intelligence. Every business is fighting a neck-to-neck competition in order to strike the others off. At this point of time, SEO is a necessity and no paid search result is able to break off the spell that an organic search result castes. In order to maintain their positions and prestige, everyone is trying to know more and more about SEO. Moreover, in this hunger for knowledge, either sometimes people are misguided or they misunderstand the concept. However, while getting incorporated in the strategy, there are so many misconceptions that bound their growth. Let us face the reality of these misconceptions.

SEO Is Easy

Reality: No. It is not. It requires constant research to stay updated and in tune with the latest trends and algorithms. Trial & error and experimentation along with constantly expanding knowledge lead to an experienced and accurate SEO expert.

A Huge Budget Is Required For SEO

Reality: SEO could easily be done even on a low budget. Your strategy needs to be spot on and it is done. A lot of dedication and hard work put together with the right strategy is required to witness outstanding results.

SEO Is A One-Night Campaign

Reality: SEO is definitely not a one-time concept. New updates, new algorithms, smarter bots, these are some of the real developments that are multiple times more frequent than they are assumed to be. Be prepared to lag behind the race if you are not ready to research and develop. Your rankings will trail. The content needs to be constantly updated and optimized. SEO is the oxygen to online business, if the oxygen supply stops, business stops too.

Keywords All Over The Content

Reality: NEVER DO THIS! This is a notorious technique of Black Hat SEO and is extremely unethical. You may be successful in exploiting the Search Engine loopholes for a short term but once you are traced doing this, you would be noted on the negative lists of Search Engine, which would never let you rank again. Thus, no Digital Marketing Agency opt for this technique.

SEO Will Provide Overnight Results

Reality: It is not possible. Even when you are following the guidelines completely, trust building between the business and the search engine is much required, which takes time. SEO is a strategy and not magic.

Backlinking And Social Media Can Be Skipped

Reality: To gain trust from the search engines, you are required to be referred by other websites that the search engine already trusts. On-Page SEO alone cannot provide you with a vote of confidence. And social media truly plays a crucial role in diverting the traffic to your website.

All SEO Companies Are Same

Reality: Search Engine Guidelines are the same for everyone doing SEO but how each individual grabs the guidelines alter the way to their strategy. Promising SEO Services depends on the refined strategies applied. Thus, you should choose a company or service provider carefully.

Now, when you know a few realities have lowered out your expectations with SEO, would you try to do it on your own? Or would you opt for the experts in the Industry?

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