SEO Engine Optimization To Increase Revenue Of Your Business In 2016

by YumaDigital Company YumaDigital - A digital marketing company

The year 2015, witnessed a lot of changes in the SEO practices and landscapes. The host of changes varied from tweets to factors related to ranking to interacting with your brand using the various social media platforms to sharing content. The experts opine that it’s important for the small business owners to consider reviewing their #SEO practices and use the review to determine the priorities set by the search engines including that of Google and use the same to make the necessary changes in their SEO practices for the coming year. Google has many different ranking factors; while some factors are given more weightage than the others. For those entrepreneurs who have not yet updated their SEO practices this is the right time to do so. A few pointers have been put together that can be used as a guideline for improved optimization and potential visibility in their Search Engine Ranking Page.

Mobile-focused SEO will see an upward move in 2016- As we move into the next year, the businesses should focus on mobile traffic. The websites that are not optimized for mobile traffic will be penalized. The year 2016 will see an increase in mobile web traffic as consumers browse, read reviews and interact with the brand's social media profiles using tablets, smart phones and other similar mobile devices. Therefore, having a mobile friendly version of website has become inevitable.

Focus on Content strategy - Content is still the king. However, to make the website rank high, create blog posts, webinars, research reports and videos using appropriate keywords related to the product. However, write on niche and unique keywords to make the content more specific instead of providing general information. Hire influencers to create content. The content written by subject-matter expert will bring in more traffic to the website through blog posts. They would be the influencers to whom the consumers would look-up to answer their queries and clarify their doubts.

Make significant changes to local SEO- With more and more people using wearable technology devices, local SEO is becoming considerably important. The enterprises have to provide detailed data about the location, products/services, operating hours, pricing as well as the consumer reviews. These are taken into consideration by Google in ranking for local search.

Move the website address to HTTPS- Move the website from HTTP to HTTPS where "S" stands for security. This move is important if a business wants to boost their website. The web addresses with HTTPS will be given better preference by Google in 2016.

Structured markup will play an important role in the rankings- Add Schema.org markup in the website code. This markup will tell search engines where the consumer reviews, and videos, are located, which picture is the site logo and so on. It also tells the Search Engine where the firm is located and the type of the company.

Technologies, trends as well as systems change at a rapid speed to support any SEO practices for long time. There are more to SEO practices, however what suits one business may not fit another business. Therefore, business owner should stay vigil regarding the industry related changes and adapt the SEO tactics accordingly to stay ahead of the competition.