SEO Basics for Beginners to Keep in Mind

by Jiya Roy Digital Marketing Expert

Search Engine Optimisation is all about rankings. If your company’s website shows up on the first –page of Google’s search results, then it would be safe to say that your website is gaining a great deal of ‘visibility.’ The thing is: no matter how creative and well designed the website is: all of it is redundant if it doesn’t sell. Approach the best SEO consultant in Ahmedabad if you wish to streamline your SEO strategy.

It is interesting to note that Search Engine Optimisation requires you to undertake a lot more than keyword generation. Yes, keyword generation and implementation are important, but there are other factors that should also be kept in mind while formulating an SEO strategy.

Here are a few tips that all beginners need to keep in mind:

Create Content around the Keywords you Choose

It will help add an element of ‘relevance to the content you’re creating. It goes without saying that efficient keyword research forms the core of your SEO strategy. The idea is nothing but to attract the user to your website (and to keep him there for as long as you can). Create content that is of interest to the audience because they’d click on the link only if they find your content relevant and engaging.

Meta Descriptions are Equally Important

Meta descriptions provide a bite-sized description of your webpage/website. More often than not, a user would choose to click on the link to your website only after he/she has read this description.

Also, if you are willing to add images to the content you’re creating, then do make it a point to add alt tags to them. Alt tags are added because Google’s algorithm cannot read images. Alt tags add context to the images being used. It is of paramount importance whilst indexing. Get in touch with the best SEO consultant in Ahmedabad, and they’d be able to tell you more about this.

Create Elaborate Valuable Content

Your content needs to be elaborate. Only then will the search engines be able to understand that you are providing the users with something that’s valuable. The quality of your content is symbolic of your hold over a particular topic. This means you need to be ranked higher.

Do Not Take Backlinking for Granted

Backlinking happens when other websites end up linking to your website (as a source of information). Now, this is something that would end up speaking volumes about your authority regarding a certain set of topics. Take this for an example: if an influencer dealing in gadgets chooses to link to your content, then it is highly likely that the content pieces you write are of value to the readers. Get to know more about this by getting in touch with an SEO company in Pune or Ahmedabad.

These are just a few of the many factors that need to be kept in mind while formulating an SEO strategy. Beginners need to keep these in mind because knowing about Search Engine Optimisation, and Google’s search rankings form the heart and soul of a contemporary marketer’s life. You can also get in touch with a reliable SEO company in Ahmedabad to know more about this.