SEO and the Use of Technology

I think I’m the perfect person to speak on the subject of SEO marketing and the use of technology. This might age me, but I have been doing SEO for at least 17 years. I have seen search engine optimization in its infancy and watched evolve to what it is today.

 

When first starting, SEO  it was much more simplistic. Today there are hundreds of software programs out there that provide an analysis of on and offsite SEO issues. Back in the day, all you need was keywords in the title tag, headers, and a bunch of backlinks with the same keyword anchor text.

 

Google Pagerank

 

When backlink building, the only thing marketers focused on was PageRank. It was designed by Google to show the value of a site. It scored a site on a number value system from 0 to 10. The higher the number the better the site. What happened next is everyone started to abuse this. Marketers were going after a mass amounts of backlinks from high Pagerank sites.

 

The shift in technology for SEO occurred when Google got tired of all the spamming and unethical use of backlinks to rank on their search engine. They put an end publicly listing Pagerank and created terms and conditions for marketers to follow.

 

SEO in Today's World

 

Fast-forward to today and you will see how search engine marketing has evolved into the multi-billionaire dollar business it is today. As SEO becomes more complex the need for software became more prevalent. Software developers realized this need and created SEO software to aid in the ranking process.

 

In today's market, there are hundreds of companies producing software for search analytics, onsite SEO audits, and backlink monitoring. Some of the software out there works well, and some not so much. In my opinion, companies that have produced their software to analyze a specific niche have had much more success.

 

Online Marketing Software That I Use

 

I have used a variety of software over the years. I will cover my favorite software that I currently use and explain what I like about it and how it helps me with my work.

 

Screaming Frog: This is an SEO spider tool that scans your website and provides data on broken links, page title, and meta description, duplicate content, and redirects. This software is a time-saver, otherwise, you would have to manually do all these tasks.

 

Ahrefs: This is my favorite software and provides so much data on backlinks. Not only can you view your websites backlink profile, but you can view your competitors as-well. The data collected allows you to make informed decisions on how to build backlinks for your site.

 

SEM Rush: This software primarily started out to help people with their PPC campaign management services but has evolved into much more. They provide traffic numbers for keywords along with being able to deep dive into technical onsite search engine marketing issues.

 

Google Analytics: Well I love this tool because it is free and allows me to track useful information on marketing campaigns ran and what people are clicking on my website. This information is vital to improving any online marketing campaigns that I run.

 

Search Engine Marketing Questions

 

Hopefully, I didn't bore you to death. SEO and internet marketing is an evolving industry. What works today might be less effective tomorrow. Like I mentioned early, I have been in the digital marketing industry for a long time. If you have any questions about SEO and the software, I use contact me on my website at Local Dudes Marketing.