SEO and PPC – Vital Pillars for Online Businessby Pankaj Singh Digital Marketing Executive
You are having a website and you are not able to get enough visitors and business through online business, then the only solution to the problem is SEO and PPC. SEO is a term for search engine optimization and PPC is for pay per click. These two online internet marketing strategies can help develop the online reputation and brand development and most importantly it plays a vital role in helping your product or service to reach potential customers.
In other words, SEO and PPC are procedures of internet marketing that when done perfectly will surely help to stimulate the sales of the product or services that you are selling online. Leading SEO Service in Delhi develops and designs state of the art SEO services that will ensure that your site gets top rank among the major SERPs.
Online business requires the same marketing strategies and techniques that are required in traditional business, but the methods of approaching are different on the internet. And these marketing efforts are taken care of by SEO and PPC.
First, let us take into account SEO. So what is SEO? It is the process that is similar to what the marketing team does for traditional business and its main motto is to reach potential customers.
So, how does the process of SEO helps reach potential customers or people; who are interested in buying products and services you are selling. SEO is the tonic for internet marketing. It is because of good and professional SEO efforts finely drafted by SEO specialists. Like any visitor, who is searching in the search engine with the product name (e.g. designer Kurtis), which she wants to purchase, she gets immediate results from the search engines and it is usual that the customer will click on the first website and would go to the particular website and make a purchase.
Research done by search engine specialists shows that there is a high probability of customers clicking the first site that appears in the SERPs listings. And the probability decreases with the second and third numbers and gets reduced considerably to website rankings on second and third pages. So getting the top position for the website in the SERPs is what can help the business to get profitable. SEO helps the website to get better rankings in the SERPs and once you achieve it, you get more visitors and potential customers.
PPC is, in fact, an advertising campaign for the product and service, that could be displayed on other websites and when the user clicks on the advert and visits the website. In PPC, the company has to make payment for every click done by the visitor. Leading and experienced PPC Service in Delhi drafts eye-catchy adverts that motivate the visitors to click the advert. The PPC campaign is carried out by search engines and various internet publishers that would publish the advertisement on various other websites and payment is to be made to the search engine or that particular internet advertisement publisher for a number of visitors who have come to your website.
When both these processes are blended together they deliver outstanding results in the form of improved visitors and sales.
Created on Oct 11th 2019 02:25. Viewed 189 times.
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