Advantages of Responsive Web Design

Your website is the 24 hours sales person for your online business. It is the backbone of your business. It is therefore important that it should be designed in a professional manner by hiring a good Web Development Company.

To establish a strong online presence you need to responsive website. A responsive website is the website design that focuses on allowing a particular website to adapt to any screen size that is being viewed on.

A responsive website will provide a good user experience whether you view your website on desktop, phone, tablet or any other device, the user will not find any difference. The overall appearance on their screen remains unchanged even if the website is viewed on smartphone, laptop or desktop.

With the advancement of the search engine giant, giving importance for mobile-friendly sites in its SERPs, responsive websites are becoming absolute need of the hour.

The professional designers of the Top 5 Website Designing Company in Delhi ensure that your site is optimized for all mobile devices especially smart phones by using a responsive design.

Here are the benefits of having a responsive website design for your online business:

1. Stay ahead of Competition: Responsive website helps to stay ahead of the competition. It is one website that suits all devices. With a proper responsive website it will adapt to each device, providing relevant layout and content that best meets the needs of the users. It reduces the content management costs and enables higher ROI.

2. Saves Time and Efforts: A few years back online businesses had two versions of same website. One for desktop users and one for mobile users. It was time consuming and a high maintenance practice. This took a lot of time and money.  But responsive website Design provides best user experience for all the devices – laptops, smart phones, tablets, and desktops.

3. Enhances Reach: With the increased importance of mobile users, it was important to target mobile users. The responsive website increases the reach and enhances the interactivity.

4. Boosts SEO and Online Marketing: With proper SEO done on responsive websites, they will perform well on search engines. Websites are mobile optimized will perform better on the search engine rankings for they provide great user experience as compared to sites that are not mobile friendly. The best thing of having a responsive website is that they adapt to multiple device sizes.

5. Boosts Online Businesses: The products and services can be easily viewed on mobile phones. People use smart phones to access various sites. They use mobile phones for booking their travel tickets, do shopping and other things. It is important to give your users a good experience while they use mobile phones, else they will not come back. If your target users do not gets good user experience, while surfing your website from any device including smart phones they will not come back. Your brand will lose value and they will visit the competitor’s site that is mobile optimized.

6. Enhances the Social Media Users: Social media users are increasing every day and most social media consumption happens on mobile devices. Good social media marketing will help you gain lots of traffic and enhance your user base. For a robust marketing strategy you need responsive website.

7. Easy to Maintain: With two versions of website- one for mobile and another for desktop, your staff or your development team has to divide time and resources on managing both. This wastes their time and efforts. With a responsive website, your staff can spend less time on maintenance tasks and focus on more important tasks like marketing, customer service, product or content development, A/B testing and more.

8. Lower Bounce Rate: Bounce rate signifies the percentage of visitors to a particular website who move away from your site after viewing a single page. However, with a goo responsive website your visitors will be motivated to stay longer that reduces the bounce rate. Visitors will be more inclined to click through and read other pages on your site and explore everything you have got to offer.

9. Higher Conversion Rates: More time the visitor spends on your site and lower bounce rates are good first steps to improve your visitor’s user experience and building trust. This improved user experience and trust leads to better conversion rates.

Responsive websites have umpteen numbers of benefits for your online business. It will not only enhance your online presence but also will rope in mammoth target audience towards your website.

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