SEO 101: What It Is And Why Your Business Needs It?

Search engine optimization (SEO) is a method of promoting your website on search engines like Google and Bing. The goal of SEO Company Vancouver is to increase the number of visitors to your website by having it appear in the first page or two of search results for relevant keywords. By doing this, you get more visitors and potential customers who are already looking for what you have to offer!

1. Google Analytics Reports and Webmaster Tools

Google Analytics is a free tool that allows you to track your website's traffic, including organic search, paid search and social media. It can also be used to track goals and conversions.

Webmaster Tools are another free service from Google that allows you to submit sitemaps for indexing, check whether your site has been penalized by search engines or not (in case it has), check the status of any resources on your site such as images or scripts etc.

Get insights into how people interact with your pages/content through heatmaps etc., monitor indexation status of pages/domains in real time so that you know when they were last crawled etc., get notified about possible issues such as crawl errors or unexpected drops in rankings etc., find out which keywords drive traffic from search engines.

2. Link Development and Social Media Marketing

Link development and social media marketing is the second pillar of SEO. It's also one of the most important factors when it comes to ranking in Google's search results.

It's no secret that links are a cornerstone of website optimization, but not all links are equal: some can be detrimental to your rankings while others can help boost them. The best way to understand how links work is by looking at their impact on search engine rankings (SERP).

Links tell Google two things:

• Your page is relevant to this keyword phrase (keyword relevance)
• Your page has authority over other pages on this subject matter (authority) 

3. Building Authority for Your Brand and Domain Name

When you're building authority for your brand and domain name, the most important thing to remember is that there are many ways to do it. You can build authority in many different areas:

• Social media - The more followers and likes you have on social media, the more likely people will be interested in what you have to say. If they see that other people agree with what you're saying or share similar interests as them, they may also become followers of yours as well.
• Blogging - This is another great way of building up trust among potential customers because blogs tend to be written by experts who write about topics related directly or indirectly with their business (or at least something related). This gives readers confidence that whatever information provided through these blogs is accurate and reliable enough for them not only read but also follow through on any recommendations given within them too! This can lead directly into increased sales conversions over time due out.

Conclusion

As you can see, SEO is a very important aspect of your digital marketing strategy therefore you need to hire the right SEO Toronto Services. If you're looking for ways to improve your search engine rankings and drive more traffic to your website, consider hiring an expert SEO Company.

Source: SEO 101: What It Is And Why Your Business Needs It?

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Created on May 9th 2023 00:42. Viewed 39 times.

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