SELECTIING THE RIGHT PROMOTIONAL MATERIAL FOR A SUCCESSFUL PROMOTION PROGRAM

Promotional material is anything which is used as a medium to provide participants with descriptive information regarding the learning activity. These generally include learning objectives, prerequisites, statements regarding prerequisites and advanced preparation, the delivery method, recommended CPE credits and recommended field of study.

There are different types of promotional materials that you can utilize to promote your library or information service. The briefing will give a list of different types of promotional items with examples.

BOOKMARKS

They are customized bookmarks with a companies logo on it. The reason behind using bookmarks as a promotional item is that when you are about to stop reading till the point you feel you are not able to read continuously further, you use a bookmark to mark the page where you had stopped so that you can resume from the same page without having to find it all through the book. Bookmarks also help to maintain the continuity of the story . Custom bookmarks do more than just mark the spot you left at, they keep the integrity of the story in tact.

BAGS

Bags are a very common and popular promotional material used for promotional activities. Distributing of bags with the company or brand logo on it would be a successful way to popularize your company's name or brand name.

BROCHURES

Getting your brochures designed for your target audience is the most important thing as it would be the look of the brochure that would ensure you the retaining of your customers. One should also be clear about the information you need to mention in the brochure. The other area of importance is to decide the area where you have to distribute your brochures according to the audience you have selected as your target. Having your brochures available at the nearby retail stores or doctor clinics or receptions of your sponsors.

FLYERS AND POSTERS

Fliers and Posters are a great way to be used as a promotional material as they can be produced in huge numbers and are very affordable to produce. Fliers are generally used as an handout item to give the target audience a brief about the event just minutes before it begins. Usually fliers are printed in 8.5'' x 11'' size.

Posters are much larger in size and carry graphics and illustrations. Posters can be displayed anywhere where the audience at your target is the best available. The most important factor in using posters is that they are easy to understand and no one has to make a special effort to go and read them. They can be read while you are walking to the bus stop or train station or your office. They are catchy informative and carry the message in bold letters.

MOUSE MATS

Mouse mats can be the most accessed promotional material as users tend to see the mouse pad almost the whole day they are working in their offices or they are at home using their personal computers. Giving your customers branded mouse mats ensures a authentic and loyal relationship between you two.

There are many other promotional materials which are very successful in the promotion programs we conduct to increase our seasonal sales. Giving coffee mugs to the customers, giving away printed T-shirts with company or brand logos on them, distributing stickers with logos of the company, promoting the brands or businesses through CD covers, DVD's and videos and key rings. These are petty promotional materials which contribute a huge role in the sales increase with Promotional Product Services.