Articles

Search Engine Optimization

by Ronald D. Rio Digital Agency

SEO is the acronym for "Search Engine optimisation" in French this would give OMR, however no one uses it... it has to sound less good.

 

That said, the value of optimizing a Web site for search engines is to increase its visibility for some queries in search results in order to collect more visits from Internet users.

 

More visits = more likely to sell its products or services

Yes, in a commercial or service setting, the goal of SEO is to facilitate the growth of a business by increasing its sales and turnover. In a non-commercial setting the objective may be to make known its ideas, its association...

 

Afforadable Search Engine Optimization Services In USA

SEO, what optimizations are we talking about?

In natural referencing, if one is doing well its work, there are many axes on which to intervene: points internal to the sites and points external to the sites. In the following I would classify these main levers of action by importance. I speak here from a general point of view and of course, every company, every site is unique; Each sector of activity will have to be the subject of a study, the object of which will be the best strategies.

 

The Optimizations "On Site ":

Editorial content: The first of the things that a search engine analyzes are the texts. Page title, links, paragraphs, subtitles, related meta data... and content that pleases Google is above all a content that will be useful to the user, who will answer his question, which is readable, structured. Moreover, facilitating the "digestion " of the contents by the engines will be an advantage, the container rarely primes on the content, however it can reveal the value. Microphones, structured data, such as schema.org or/and rich snippets or "rich extracts" are ways to enhance the understanding of editorials by search engines. For a long time, it is no longer "stuffing" the keyword page.

The user experience: When a visitor arrives on a site, he only wants one thing = get a response as quickly and as easily as possible. It is necessary to facilitate the reading, on all screens, use a good size of character, of Interline, offer a good contrast background/text, propose a logical and efficient navigation is the least of the things that all site should offer.

Beyond, optimize the course, facilitate the conversion, whether it is the purchase, the inscription to a newsletter or a request for quotation... The solutions also exist.

 

Web performance: For many years, I have been advocating and applying best web design practices to deliver fast Internet sites on desktop or mobile.

 

If this requirement produces a better user experience it minimizes the bounce rate of the latter and actually increases the rates of conversions. The more time a site takes to load and the more it loses potential customers. Google sanctions (currently moderately) the sites too heavy and too slow to load, this trend will increase current 2018.

 

Often simple solutions exist to restore lightness to a website.

 

The Optimizations "Off Site ":

Incoming links or "Back links ": Since the birth of the search engines the links are at the heart of the SEO, the arrival of Google and its Page Rank, formula at the basis of its operation and the classification of its index has accentuated this importance Until he reacted to spam and overzealous SEO.

 

But even today the incoming link from authority sites is the most effective lever to optimize the positioning of a website.

 

It is certainly not simple to find to place links, but then again creativity, curiosity and experience allow me every day to link the sites of my clients a little more in front of their competition.

 

Optimize a site for Google and other search engines:

SEO Consultant is a multifaceted profession that requires a lot of knowledge and skills and I hope I gave you a better understanding.

 

I would be happy to contribute to the growth of your business on the Internet, my contacts are at the bottom of this page.

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About Ronald D. Junior     Rio Digital Agency

2 connections, 0 recommendations, 15 honor points.
Joined APSense since, August 7th, 2018, From Omaha, United States.

Created on Aug 21st 2018 05:53. Viewed 495 times.

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