Search Engine Optimization
by Ronald D. Rio Digital AgencySEO
is the acronym for "Search Engine optimisation" in French this would
give OMR, however no one uses it... it has to sound less good.
That
said, the value of optimizing a Web site for search engines is to increase its
visibility for some queries in search results in order to collect more visits
from Internet users.
More
visits = more likely to sell its products or services
Yes,
in a commercial or service setting, the goal of SEO is to facilitate the growth
of a business by increasing its sales and turnover. In a non-commercial setting
the objective may be to make known its ideas, its association...
SEO,
what optimizations are we talking about?
In
natural referencing, if one is doing well its work, there are many axes on
which to intervene: points internal to the sites and points external to the
sites. In the following I would classify these main levers of action by
importance. I speak here from a general point of view and of course, every
company, every site is unique; Each sector of activity will have to be the
subject of a study, the object of which will be the best strategies.
The
Optimizations "On Site ":
Editorial
content: The first of the things that a search engine analyzes are the texts.
Page title, links, paragraphs, subtitles, related meta data... and content that
pleases Google is above all a content that will be useful to the user, who will
answer his question, which is readable, structured. Moreover, facilitating the
"digestion " of the contents by the engines will be an advantage, the
container rarely primes on the content, however it can reveal the value.
Microphones, structured data, such as schema.org or/and rich snippets or
"rich extracts" are ways to enhance the understanding of editorials
by search engines. For a long time, it is no longer "stuffing" the
keyword page.
The
user experience: When a visitor arrives on a site, he only wants one thing =
get a response as quickly and as easily as possible. It is necessary to
facilitate the reading, on all screens, use a good size of character, of
Interline, offer a good contrast background/text, propose a logical and
efficient navigation is the least of the things that all site should offer.
Beyond,
optimize the course, facilitate the conversion, whether it is the purchase, the
inscription to a newsletter or a request for quotation... The solutions also
exist.
Web
performance: For many years, I have been advocating and applying best web design
practices to deliver fast Internet sites on desktop or mobile.
If
this requirement produces a better user experience it minimizes the bounce rate
of the latter and actually increases the rates of conversions. The more time a
site takes to load and the more it loses potential customers. Google sanctions
(currently moderately) the sites too heavy and too slow to load, this trend
will increase current 2018.
Often
simple solutions exist to restore lightness to a website.
The
Optimizations "Off Site ":
Incoming
links or "Back links ": Since the birth of the search engines the
links are at the heart of the SEO, the arrival of Google and its Page Rank,
formula at the basis of its operation and the classification of its index has
accentuated this importance Until he reacted to spam and overzealous SEO.
But
even today the incoming link from authority sites is the most effective lever
to optimize the positioning of a website.
It
is certainly not simple to find to place links, but then again creativity, curiosity
and experience allow me every day to link the sites of my clients a little more
in front of their competition.
Optimize
a site for Google and other search engines:
SEO
Consultant is a multifaceted profession that requires a lot of knowledge and
skills and I hope I gave you a better understanding.
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Created on Aug 21st 2018 05:53. Viewed 495 times.