SBI to Endorse E-transactions at GKSF

In an effort to endorse cashless transaction and digital banking in Kerala, State Bank of India (SBI) has signed a partnership with a startup organization, Ezetap, to enable e-payment at the continuing Grand Kerala Shopping Festival (GKSF) on an extensive scale. As per this tie-up, clients will be motivated to utilize debit cards instead of hard cash. On using debit cards, users will get an extra ‘GKSF lucky-draw voucher’ on the electronic bill slip given by Ezetap as well as the printed one. SBI is also incentivizing GKSF-listed mercantile to gain entry to Ezetap’s mPOS terminals for Unified Card and/ or Digital Payment Acceptance so as to offer rebate on the monthly fees (for up to three months). This is also expected to increase sales at the fest. Since the GKSF started a week ago, over 50 lacs vouchers have been sold already. This SBI initiative has made Kerala one of the first states in India to endorse cashless economy. This is in compliance with the Union Budget for 2015. For Online Payment use IFSC code for SBI.