Roles of Digital Marketing or Online Marketing Manager

JOB DESCRIPTION

A digital marketing manager has a crucial role in the marketing schemes of an organization. Irrespective of what industry he works in or in what kind of organization he is involved, he has to work like a multitasking machinery. Basically, digital marketing managers have three roles to promote the goods and services of the organization i.e. Development, Implementation, and Management of marketing campaigns.

What does a Digital Marketing manager do?

A Online Marketing manager has to maintain a daily schedule to keep a check on the following things:

• Oversee a social media strategy
• Maintenance and management of the organization’s website.
• SEO friendly content writing for the organization’s website and social channels like Twitter.
• Development and Management of marketing campaigns.
• A Digital Marketer has to submit a report in regular intervals on the basis of analyzes and track of traffic.
• He has to maintain the performance of the website by reducing its bounce rate, improving conversions and increasing dwell time.
• A 24X7 Search Engine Optimization (SEO) is also expected by him.
• Posting of videos, audios, and podcasts on the website or social channels to increase the brand’s reputation.
• Digital marketer has to arrange webinars and webcasts on the trending affairs frequently.
• He has to regularly update the website’s GUI (Graphic User interface) to make it more attractive and user-friendly.

What skills does a Online Marketing Manager have?

• Leadership Quality – Influencing and driving people to collaborate with your firm is the key requirement for a manager. A motivational nature and positive image among his team and core members always pull out the best results.
• Creativity – A manager must have good writing skills, ability to think himself as a consumer and adapt the things accordingly to keep on running in the ever-changing race of Internet.
• He might understand the power of content marketing – Content marketing is a very powerful tool to increase engagement, optimize traffic, boost SEO and maximize conversions and sales. A manager must know the right way to implement his content marketing ideas in his digital marketing strategies.
• Knowledge of latest tools and platforms – He must be aware of the latest tools, technology, and platforms like Digital Marketing, Social Media Marketing, and Email Marketing Platform.
• Ability to do Data analysis with the results - To achieve the marketing goals, a manager must have the ability to do analysis from the results. For example, Lack of data analysis may lead to advertising of the product with the useless audience.
• Ability to measure Search Engine Marketing (SEM) – A manager has to keep a track on two sections of SEM for successful outcomes:

1. Organic Search through content and blogs posted on the website.
2. The amount paid for per click through Google Adwords.

• Visual Advertising skills – Facebook analytics proves that up to 100% better engagement of the audience is driven by visuals posts than textual content. Thereby, a manager must have the ability to visualize what actually he wants to convey is the audience through his post or advertisements.

These are the primary roles that a Digital marketing manager needs to perform while working in any organization.

Become Digital Marketing Manager by taking Online Marketing Course from Madrid Software Training Solutions.