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Role of Responsive Website Design in Ecommerce Web Development

by Daniel Carter Internet Marketing Expert

Owing to the popularity of smart phones, mobility is what every business wants to adopt. Every month there are a number of brands of smart phones and tablets introduced in the market. This implies that more number of users will be using internet over smart phone. It is probable that potential customers of the business may try to reach it through smart phones. The use of laptop and traditional desktop has greatly reduced post the smart phone era. Your eCommerce store must be accessible to your customers accessing the business website through smart phones. A number of times, businesses adopt responsive design into their web development plans. This brings down the need for a traditional ecommerce website and a mobile website. However, before arriving at the decision to adopt responsive web design in your ecommerce website development plan, you must determine if it suits your ecommerce website plans as well as the browsing and buying habits of the end users.

Many of you must be wondering what responsive website design. Lets take a look at it.

What is Responsive Website Design?

Responsive design implies that the design and development of the website must respond as per the device on which the visitor is viewing it. It behaves as per the screen size, platform and orientation.

Responsive design imbibes the use of flexible grids and layouts, images and a smart use of Cascading Style Sheets (CSS) media queries. When a user switches from one device to another your ecommerce website switches to a device friendly version to accommodate resolution, image size and scripting abilities. The website is made capable to automatically respond to the preferences of the user.

When a web page is visited, it detects, the screen size and orientation of the visitor. It then changes the layout accordingly. This implies that businesses will no longer need a separate design and development phase for every new gadget on the market. Only thing they will need to do is design a site once, and format it differently for a number of devices. This will free you from creating and maintaining a number of custom-made solutions for different category of users. This not only saves time but also brings down the development costs of having to add a different mobile app to your ecommerce campaign.

The following are the reasons why you must include responsive design in your ecommerce website development strategy

Time and cost saving:

Responsive web design for your ecommerce site brings down the time and cost involved in creating and maintaining two different websites.

Enhances overall business efficiency:

When there is single website that supports all devices, you can simplify maintenance and bring down the duplicity of work.

Consistent user experience:

When end users are using only a single website design across multiple devices, it ensures uniform user experience. This can lead to consumer convenience as they can easily buy anything they want quickly.

More sales:

When users are experiencing uniform website design across multiple devices, they will find it easier to use or navigate the website. This will increase the number of sales.


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About Daniel Carter Junior   Internet Marketing Expert

4 connections, 0 recommendations, 17 honor points.
Joined APSense since, April 22nd, 2014, From Manchester, United Kingdom.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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