Robb Auber Suggests 5 Most Important Key Performance Indicators for Marketing

Robb Auber finds 5 key tools to track the performance of involved factors in an organization. During his extensive professional experience in various organizations, he has found his way to track the performance and potential profitability of the factors used while processing a marketing campaign.

When it comes to evaluating the performance of factors, which play an important role in scripting a success story for the organization, KPI (extended as Key Performance Indicator) emerges as the most accurate and perfect tool to measure the rate of success of the involved factors. Generally, three factors like leads, sales revenue, and cost per acquisition are considered when KPI is concerned. But there are some other crucial factors that make a difference while evaluating KPI for a business.

Here are 5 most important key performance indicators that can be used to track the performance while executing a marketing campaign.

# Cost per leads:

First of all, it is important to track the possible cost per leads. If you don’t have a clear figure that how much you are going pay for reaching out to your leads through either inbound or outbound telemarketing. When evaluating the cost per leads for an organization, a marketer requires an accurate CRM platform, along with an accounting system that can calculate the cost associated with inbound and outbound techniques.

# Customer value:

Robb Auber believes that customer value is even more crucial to the success of an organization, as it ensures that the existing customers are being provided with all the services and current information. Inbound technique is somewhat easier to reach out to the potential customers and it helps an organization to increase the business substantially. But Robb Auber suggests using the channel to ensure increased customer value by extending new services and information to the existing customers.

# Traffic to lead ratio:

The ratio between traffic and leads emerges when SEO is being applied to a website. It is right that the SEO technique can bring huge traffic to a particular website, but the question regarding their qualifications becomes crucial. Is the traffic to a particular website qualified to be leads?

In order to check if the traffic on your website is doing well to your business, you need to track the conversion rate.

# Lead to customer ratio:

Afterward, it comes to checking if the leads are qualified to be customers. The ratio between leads and customers is a final indicator that indicates towards the growth of an organization.

# landing page conversion rate:

In addition to the landing page conversion rate is also an important key performance indicator of an organization. It is an indicator that says how many people are visiting your page and how many of them are open to avail of your services.