Responsive Website – An important tool for modern day businesses

In this era where internet is the most prevailing technology, for a business to keep in step with the on-going advances it has to have a well promoted and responsive website. With smart phones and tablets replacing the usage of more conventional methods like laptops and PCs, to access the internet, it has become the priority of businesses to have more interactive websites which are adaptable to any screen size and easy to navigate.

What exactly is a responsive website?

We have heard of webpages and we know what they mean, but with the new term i.e. “responsive” added, some people who are not very tech savvy still are unware of the real purpose and meaning of a responsive website. For those people, a responsive website design is a method of web designing by which a company’s website provides optimum navigation and interaction with easy scrolling and orientation, according to the type of device one is using (mobile, laptop, tablet, etc.) and the size of the screen.

 Businesses today strive to create websites that are not only easy to navigate on desktops and laptops, but which also provide optimal viewing in smaller devices like mobile phones and tablets.

Some may presume that a mobile website and responsive websites are one and the same thing. But that does not stand true, a mobile site is a website that is separately created for viewing on mobile devices, thus there is an ‘m’ prefixed to their URL. Whereas, a responsive website is the same website you see on the computer, but which adjusts its contents according to the size and orientation of the screen, if viewed on a smaller screen.

 A business’s need for a responsive website

With the increasing knowledge and usage of internet services, it has become essential for every company to have a web presence with flexible and easy navigation options. According to statistics, almost 70% of people use mobile phones to access the internet. So, it is essential for any company to have a responsive website.

Companies today have both the options, whether to create a separate domain for a mobile based site or keep the same domain and make changes to the coding. One may argue that a having mobile website is a better option than going for a responsive website design, but a popular search engine like Google states that responsive website is better, as it provides better search results.