relationship between children and advertising Assignment writing Help

In order to define the relationship between children and advertising, Garde stated that children has become an important target market for a company. 

Most of organizations develop their advertising strategies by considering children as an important factor. In current business environment, children represent three growing markets such as primary market, parental market and future market Assignment writing Help. Under primary market, children have increasing autonomous buying power. 

On the other hand, under parental market, children have showed a major influence over what family purchases. Besides these two markets, in future market, it is assumed that habits of children are not changed, when they grow older. 

He also stated in his research that it is unfair for the companies that they use powerful and pervasive media in order to earn more commercial gain by exploiting children’s inexperience and credulity.