Regional Market Research of Domestic LED Lighting

Sales market

Terminal sales market of LED lighting products is limited to the limited varieties: flashlight, table lamp, night light, headlamps, camping lights. Which, in addition to have a supply of the LED flashlight on most supermarket shelves, other varieties only in some supermarkets and specialty stores for sale. LED desk lamp by multiple satellites ordinary bright LED brightness is limited, basically can not be used as a reading light. The above varieties sold in the market prices and compared to the conventional lamps, the difference is not obvious. So was able to quickly enter the terminal sales market. The sales staff are not sufficiently aware of LED lighting products. Most ordinary consumers of LED ignorant. Products sold in different markets on this are in the same one or two brands. Visible, is the result of the efforts of the few manufacturers, and consumers just very passive acceptance of limited information.

 

Supply market

Almost all LED manufacturers are export-oriented, the domestic market is almost zero. Which export part, again on the U.S. market led, followed by the European market. Few it is a very small market share. LED manufacturers, LED lighting products main categories: high power LED spotlights, high power PAR series spotlights the ordinary bright LED Bulb, LED light strips and modules, LED rope lights, ordinary bright LED desk lamp, high power LED spotlights the most popular, and almost all LED lighting manufacturers are producing. There 1X1W, 3X1W, 1X3W average price of about the single 1W or 3WUSD9.0-12.00, three 1WUSD13.0-15.0. Products of various manufacturers The size difference is very small, but the quality difference is great. Although the past two years, the export sales increased year by year, but basically orders are not great. Not yet entered into mass production in the state.

 

LED underground light and underwater lamp can be found in new plaza, residential, public activities. LED buried lights the waterproof performance requirements are very high, so as not to produce water vapor condensation on the glass on. Current life questions and brightness issues are two major problems that plagued consumers. Building facade decorative lights, contour lights and bridges decorative lights, the LED is widely used.

 

Analysis of market opportunities

Has largely been recognized in the field of LED decorative LED has characteristics can not be replaced by other materials. LED general lighting field, although the Insiders its full of expectations, but the final consumer market is still processing stage in an enlightening, especially in terms of the ordinary consumer groups to get the LED lights all households a long-term process. The price factor will become a primary bottleneck of domestic consumption, MR16 spotlights, the current cost, the final prices to consumers in more than RMB100, while an ordinary halogen MR16 lamps price, however RMB 8 yuan or so. If its price can be reduced to the traditional lighting within 2-3 times, and I am afraid that this alternative will be difficult to achieve. After all, China is still in the era of extensive economic, energy saving and environmental awareness is still very weak.