REASONS FOR SMALL BUSINESSES TO INVEST IN DIGITAL MARKETING

Digital marketing is the new face of business promotion. Digital Marketing in 2020 is much effective, much advanced, and extremely beneficial.

Small scale business entrepreneurs surely understand the importance of marketing but what they prefer is traditional marketing over digital marketing as the latter appears expensive. However, the fact is that digital marketing is an investment area, not a means of expense because it ensures positive results.

Let us scroll further to know in detail about the reasons why small business needs to invest in digital marketing:

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Do you know that there are 4 billion people online everyday which makes it 53% of the world’s population? And going by the current reports, there will be 4.6 billion people using the internet every day in 2021.

The moral of the story is that internet users are rampant everywhere and the number is rising high each passing day. In such a scenario most of your customers will be online which makes it necessary for you to have a website.

Your online presence matters a lot and is the foremost step to commence a successful business.

Another reason you need a digital marketing strategy in 2020 is that it lets you optimize your budget. You segregate people who need to be targeted and thereby invest in the right direction. Hence, you save your money and resource from being wasted on distributing random collaterals.

More so, if your content is good, people will automatically follow you, to know more about your products and services.

Take this instance, start publishing 4 blogs each month, and when you have at least 20% more followers, increase the schedule of blog posts.

The changing consumer’s behavior makes digital marketing important for small businesses. They rely more on the internet for information. Online reviews are the best example. Statistics has it that:

·          90% of potential buyers read online reviews before they visit a business.

·          Online reviews can influence 67.7% of buying decisions.

·          84% of consumers have reported that they trust online reviews just equally as they trust a personal recommendation.

Be it social media, chat forum, or online search directory, a consumer will first search online and then go for your products/ services.

A significant reason why small business needs to invest in digital marketing is that it makes your business run 24*7. Having an online website will open up your business for all hours of the day, hence, making it easy for customers to view it anytime. As a result of it, you will not lose any potential customer.

Moreover, with social media pages of your business, you can rely on customer’s queries and complaints anywhere, anytime.

So, all in all, you will excel in providing great customer service once you explore the pathway of digital marketing.

This advantage of digital marketing is something you will not find anywhere else. Unlike traditional marketing, in digital marketing, you get to track your performance as well as to measure results in real-time.

Online analytics helps you analyze your business’ strength and weakness+ it will guide you to the best tools, techniques, and processes that generate acceptable ROI.

confoundingsolutions is a Digital Marketing Company & Digital Marketing Agency in Lucknow, India. We Provide Digital marketing services like SEO, SMO, PPC etc.

I hope that answers all your if, but, what and why of investing in digital marketing.

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