Reason why More People are Opting for Online Food Order Services

Posted by Nakul Nikhil
2
Jun 12, 2015
618 Views

With hectic schedule, late working hours as well as traffic congestion, most people are getting inclined towards ordering food online. There are several restaurants that are seen building up their reputation for special delicacies. In order to scale up as well as keep the customers coming back, they are seen to make their online presence. On the order hand, the customers are enjoying the hassle free order just on a single click of button.

Do you still prefer visiting a restaurant? Or do you prefer to enjoy food at ease in the cosy circumference of your home. In the last few months, the scenario of food delivery has drastically changed. With the change in the fooding behaviours, increase in the disposable incomes, hectic lifestyle and lavish lifestyle trends, the food delivery segment is tremendously expanding over the years. Nowadays, people are more inclined towards ordering food online and hence, capitalizing this trend, number of restaurants is yielding hefty returns by registering themselves on online food ordering websites. With the growing number of several technology emerging in the past one year, the food ordering scenario have successfully cumulated the investors’ interests as well.

Several major market players have played major role in bringing a revolution into the Indian food delivery system. Moreover, today the entrepreneurs target towards reaching out to a larger chunk of people. High level of efficiency and convenience has always been the part of the dining out hypothesis, but, now digital technologies led by tablets and smartphones are fuelling up with major push towards restaurants proximity. Thus, with the online food ordering system getting more popular among restaurants and consumers, the process has been associated with enhanced capacity management, increased revenue, customer relationship management and improved transactional marketing. While, the whole process increases ROI and customer loyalty for the restaurants, they also offer the consumers with an easy and most convenient way to order their food.

Basically, the restaurants having specific type of food in their menu most frequently implement the online ordering systems. With their menus defined, they enable the customer to order food online without any hassles. Restaurants that use online systems are reportedly receiving more frequent orders owing to the ease and convenience of placing the orders.

Consumers can save approximately 22-53% on online food ordering

It’s true that India love their food, but, not as much as they love to save. With the rise in the expendable incomes, people tend to eat out. But, it has been observed that dining out in the restaurants end up costing you high with the applied VAT and service tax. This is one among the major factors that has led the emergence of the online portals. Moving ahead with the current trends, people owe the liking to enjoy all types of cuisines and restaurants on just a single click. Basically, the trend has been more prevalent among the professionals where they can reach to any of the restaurants without any hassles. It is not only the main course that the foodies are actually ordering, large number of the food enthusiasts are ordering street foods, evening snacks, bakery products as well as beverages. It is being believed that the year 2015 will be blessed with several new trends coming on the way with the traditional trends keeping up their pace.

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