Reality Check on Fintech Revolution

by Jemma Barsby Content Writer

Payments banks, which were supposed to be a game-changer in furthering the agenda of financial inclusion for all, have been not able to break even. They need smart segmentation both at the geographical and demographical levels to offer tailor-made products to the rural population

Undeniably, the ever-emerging role of financial institutions has stirred everyone in its own way. It is discoursed widely that future positioning of India on the world map will somehow depend upon its prospective digital stance. With the advent of digitalisation and financial inclusion, one more savings product namely, 'payments bank', was announced by the Reserve Bank of India (RBI). Despite the obvious economic relevance of this product, they are not able to break even. Why is it so?

Payments bank is nothing less than a deposit account, a micro-savings product which allows one to securely store money for a specific purpose or for an unexpected event in one's life. In general, payments bank could facilitate money deposit of upto one lakh rupees, further offering remittance service, mobile payments, ATM/debit card facility and third-party fund transfer.

It excludes advancing loans or issuing credit cards. The sole purpose behind establishing payments bank is to harness technology to take a giant step towards financial inclusion. The idea is to propel the usage digitally with the help of the facilitator (payments bank). The reach and penetration to cater to the marginalised sections would be the driving factor to decide the success of payments bank using the electronic medium.

India's unbanked population stood at 233 million in 2015 (PWC report). There are around 81 per cent wireless subscribers in India (TRAI, 2019). Urban wireless tele-density stood at 155.48 per cent whereas rural tele-density was at 59.15 per cent. Nearly 31 per cent of the population uses smartphones. Its penetration is projected to grow 34 per cent by 2020 (IAMAI report, 2017). A smartphone is a crucial tool of internet diffusion, especially in rural areas. Digital transactions are expected to grow four times to 8,707 crore by December 2021 (RBI report, 2019). The RBI's vision 2021 is focussed upon exceptional payment experience and cash-lite society. This hints towards a huge untapped market for payments banks in rural India.

But payments banks have been reporting huge losses despite similar efficacious initiatives like Safaricom M-Shwari in Kenya. Kenya's Commercial Bank of Africa partnered with a telco, Safaricom, to deliver M-Shwari, a product that among other things offers loans through the mobile channel leveraging telco data for underwriting.

Probably, granting micro-credit is the differentiating factor. The valued agent network proposition (M-Pesa) used by Kenyans is providing a leverage effect due to their portability of converting cash to electronic money and vice-versa. M-Pesa agents include small shops, gas stations, post offices and even traditional bank branches. There are more than 1,10,000 M-Pesa agents, 40 times the number of bank ATMs in Kenya. Going by the rule, the Indian counterparts are not allowed to give credit that has a trickling impact on market penetration.

All said and done, 'saving' is still very much an afterthought. Until payments bank offer micro-credit facility, they will not be of much help for the unbanked. A Financial Inclusion Insights survey conducted by Intermedia, a research company, found that the biggest reason for opening a saving account in Kenyan-based payments bank is due to an increase in customers' loan limits.

Reality check on fintech revolution - They need smart segmentation both at the geographical and demographical levels to offer tailor-made products to the rural population for more information visit:

Sponsor Ads

About Jemma Barsby Advanced   Content Writer

84 connections, 1 recommendations, 255 honor points.
Joined APSense since, March 10th, 2016, From Delhi, India.

Created on Jun 11th 2019 06:14. Viewed 206 times.


No comment, be the first to comment.
Please sign in before you comment.