Real Estate Local SEO starts With Search Engine Directory Submission

by Shubham Yadav Digital Marketing Expert

Are you fed up with the unqualified prospects in your real estate meetings? Are you seeking a way to get more potential clients without wasting your time, money and other resources? If yes, then the real estate SEO is the right solution for you without any second thought.

It is a known fact that a mammoth volume of individuals today search for the services on the internet. In the last few years, the trend of searching for the properties on the web has been increased.

According to the 2017 report of National Association of Realtors Research Department, 44% of all buyers and 53% of younger boomers looked online for properties for sale. This data has revealed the people’s growing inclination towards using the online method for the real estate search. In fact, now, in the year 2019, more individuals are inclined to searching the services on the internet as compared to 2017. Therefore, being visible among internet users is more advantageous now, and this visibility is gained through the SEO process.

So, it is clear that Search Engine Optimization (SEO) is an ideal way to promote your real estate business and to get the relevant prospects. The next question is which type of SEO is perfect for your real estate business? The answer is very clear. The real estate businesses have the local appeals, so it is better to generate the local leads. This is accomplished with the help of real estate SEO expert.

The reason for this local appeal is that most of the individuals like to hire a real estate agency in the local area. If somebody wants to buy the property in some other city or state, he/she is likely to search for the real estate agencies located in that area.

So, the local real estate SEO is a beneficial option without any second thought. How to do the local SEO for your business is the next step to understand.

There are different tactics, which are used under the local SEO process. Some of them include keyword research, social media optimization, content creation, link building, getting backlinks and a lot more.

Apart from them, a major aspect of local SEO is directory listing. If your service is listed in the appropriate directories, they get the attention of the users as well as the search engines. From the SEO perspective, listing the business in the search engine directories such as Google My Business and Bing Places remains one of the perfect ideas.

However, there are a number of other things to do in the SEO process, but there is no doubt that the search engine directory listing is an ideal one or the first step without any second thought. When you list your website to Google My Business and Bing Places, your website starts crawling on the search engines, and the chances of their ranking are increased.

In addition to this, there are a lot of other benefits you get via this directory listing method. Below, you will know about Google My Business and Bing Places along with the benefits.

Google My Business

Google My Business (GMB) allows the listing of the operating information, reviews, posts and a lot more. The question that may appear in mind is how this information is useful when everything is already available on your website.

In the words of market expert Mr. Neil Patel, “Although most of this information can likely be found on your website, Google My Business indexes the content you provide for consistency across Google Search, Maps, and Google+.” (Note: According to some reports, Google is going to shut down Google+).

So, it is clear that Google My Business works for indexing your website. Here are a few benefits you get through Google My Business to attract local clients.

1. It Adds Your Location in Google Maps and Shows Your Office in Local Searches

Google Maps are one of the ideal ways to search for some location for the users. They also help the GPS system of the mobile phones to point out the direction when someone is on the way to some place. But, for this purpose, it is necessary to have the destination listed in the maps.

When your location is added to Google My Business, it adds the location of your office or shop to the Google Maps, and the potential clients who are coming to meet your personally can get the way easily with the help of their mobile devices.

Another benefit of Google Maps is that when your location is added to them, it appears in the list on the top of Google when someone searches the real estate agencies or agents in your area. For example, if someone is searching the real estate agents in New York from anywhere, the list of the agents or agencies in New York will appear in front of him/her. If he/she simply searches real estate agents, he/she finds the list of the agents/agencies in his/her city starting from the units located nearby to his/her specific area.

2. It Displays Useful Information

As already mentioned, Google My Business provides you a platform to make the significant business update, which can be seen immediately by the searchers. Those who search about you can see your:

Direction
Hours of operation
Busy periods
Images
The call now button for the mobile phone users.
Description of your business.

This is all that the prospects like to know. When they get the information directly, the chances of their visiting to your website or directly contacting you are increased.

Have in mind that if the prospects do not get your information directly through Google search via the Google My Business, but they get the info about your competitor’s business, they may divert to your competitor agency, which is not beneficial for your business.

3. It Offers Another Communication Channel

By submitting your details to Google My Business, you open a new interactive channel of communication with your potential as well as the existing clients. Google My Business offers you one more place to promote your special offers.

4. You Can Chat with Customers on Hangouts

It is a known fact that Google Hangouts is one of the best ways to chat for the Gmail users. Apart from that, with Google My Business, you get the facility to do the Hangouts chat with the clients. You simply require navigating to the bottom of your Google My Business dashboard and clicking on “Join a Hangout” in order to chat with clients.

5. You Gain Customer Insights

In the engagement section of Google My Business, you can get the insight on how your customers are interacting with your posts. You can see the clicks, shares, and comments and can view the results of last 7, 30 or 90 days. Besides, you can also plot the graphs.

6. It Tracks Website Traffic and Audience

The Google Analytics tool can also be used in Google My Business, and it allows you to get statistics on your website traffic and audience.

7. It Ties Everything

When you are logged into the centralized dashboard of Google My Business, you find all the best Google tools ready for use. Google My Business is closely tied in AdWords, Insights, Google+, Maps and Search.

Bing Places

Bing Places has been provided by another big search engine, i.e., Bing. Many of its features, as well as advantages, are identical to those of Google My Business. Only the features, which are specific to Google such as Google Hangouts are not available in Bing Places.

Here are some points in brief about the benefits of Bing Places.

As Google My Business adds your location to Google Maps, Bing Places adds your location to Bing Maps.
It also provides another communication channel.
It also allows you to add useful information for the customers.

It is not difficult to understand Bing Places after understanding Google My Business. It will not be wrong to say it the Bing’s substitute of Google My Business.

To Sum Up

The facts above show how Google My Business and Bing Places are helpful for the growth of your enterprise and are the major parts of local SEO for the real estate businesses. The interesting thing about them is that they provide free services.

So, it will not be wrong to say that you must use the submission of your business details into Google My Business and Bing Places as the first step of real estate local SEO. Apart from this, you need to follow some more steps of local SEO.

It may not be convenient for you to do it by yourselves, but in this era of tie-ups and team works, you can hire a digital marketing agency in order to accomplish these procedures. We also have a team of experts, and you can contact us to get the real estate local SEO services as well as other digital marketing services.

This article was originally posted on Real Estate Local SEO starts With Search Engine Directory Submission.