Read This To Create Splendid Ad Banner!

by Newclick io Schedule Shopify Promotions with newclick.io

Ever since the origin of the E-commerce store, slowly but steadily its popularity was grown. It will not be wrong to say that E-commerce business is booming more than that of retailers when done the right way. However, to get your E-commerce store noticed you need to advertise a lot so that it catches the attention of people.

But let me tell you that promoting your E-Commerce is not at all an easy job, and paying for advertisement becomes like a vicious cycle when you are trying to launch your app. You need to tell more and more people about your app to get the maximum number of installs so that you can start earning revenue. However, the catch here is that most of the forms of advertising themselves need revenue.

You will be amazed to know that the standard price for paid advertising costs between $8-$12 per install. Apart from that you also need to make money to pay off the app developers before you can start earning revenue.

An amazing alternative

Instead of paying for spreading a word, you can now go for a smart alternative and that is- add banner to shopify exchanges. These are the networks that exchange banner ads among the members. It means that once you are a member of the Shopify team; other members can publish ads on your site and vice-versa. It is simple yet a genius strategy at the same time.

Moving ahead, let’s take a look at the strategy for creating a great banner ad copy, broken down into two steps!

Step 1: Describing your message

Step 2: Creating your text

Step 1: Describing your message

Of course, you will want to write down something attractive in your ads banner to shopify stores to attract the attention of the visitors. However, before you write down anything you should also keep in mind the fact about what message do you want to send across to the merchants.

Focus on General problems

The scale of the Shopify merchants that you are targeting might affect whether a general or specific message works best. The reason is pretty simple here. In larger stores, there will be a specialized person or most probably an in-house agency, regarding which service to procure.

Step 2: Creating your banner ad text

Once you have decided what do you want to say to the customers, the next is to decide on a strategy on how to make the message engaging and interesting? Text can be divided into two sections:

First section

The Heading: It consists of 2 to 3 words in a much larger font. The objective is to grab the attention of the visitors so that they see and click on the ads. There are so many engaging format that you can use for the heating like starting from question mark type headings like Need?, struggling with?

Not just that, you can also go for an old classic of before and after format like No more, Goodbye to or Say Hello!

Second section

The Subheading: It consists of 6 to 10 follow up words that give insights and extra details of the product.

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