Ralph Lauren Polo and E-commerce Development

Ralph Lauren Polo has announced that it will further extend its e-commerce reach with the launch of hot-polo.com in the UK. The news follows hot on the heels of another top label relenting to the internet’s pull.
After the success of Ralph Lauren’s (Ralph Lauren Polo)US e-boutique which launched in 2000, the company has decided to roll out a British version. The site will offer a full assortment of clothing and accessories for men, women and children, in addition to a full array of home products. For women that includes the glamorous Ralph Lauren Collection, Black Label, Blue Label and the technical sports apparel line. For men, that includes the refined Purple Label, Black Label and more casual Polo line.
The announcement comes less than two weeks after avant-garde label Martin joined the world of e-commerce. The e-boutique is powered by the fashion retailing site and is rendered in font, giving it the cool look of a syntax error message. The site sells polos as well as shoes, jewelry, menswear, and online exclusive pieces like the reinterpretation of the brand’s signature leather biker jacket(Cheap Ralph Lauren Mens Dust Coats ).Just several years ago, most top luxury brands did not sell their products online, according to the Retail Bulletin. But wealthy customers are of growing importance to e-commerce. Affluent customers are arguably doing a disproportionate amount of online shopping. The e-commerce has developed faster and faster, and now more and more brands are selling their brands and items on online.
“Affluent consumers now expect luxury retailers’ websites to replicate the same shopping (Cheap Ralph Lauren Mens Down Outers )experience they offer in their stores,” says Jeffrey, a senior analyst at the firm. “Yet many luxury brands have not risen to the occasion. Several, like Chanel, have been slow to launch fully transactional websites and need to take e-commerce more seriously or will risk alienating their customer base.”

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