Put Design Thinking in Problem-solving For Better Designing to Happen

by Daljeet Arora Digital Marketing Specialist

Most of us designers, developers, artists and business owners are not aware of the term or might as well have applied design thinking to our problems without even knowing. The term is not new to designers but, only its name.

Design thinking is a term not familiar with the word but, the act. In a way that not many know it’s a term but, still, do it. So, it is basically problem-solving but, isn’t just that and not just restricted to graphic design company alone. It is required everywhere and to put it simply, is a creative, human-centric process for generating and creating useful and meaningful solutions. It is more like a common sense approach. Graphic design companies take this thinking process in six different stages that include empathy, definition, ideation, prototyping, testing, and implementation.

1. Empathizing: This can be applied for studying the business before getting into designing. The people who need the helping who came up with the problem. So the research will include the kind of business they do, what they want to achieve and where do they stand till now. It is more of an understanding that is gathered while empathizing with them.

2. Defining the task: Here, the task is to define the unmet needs of the users. From the research done, one can take a look at the problem to understand the area of improvement and the opportunities that are missed.

3. Ideation: this is the stage where creativity comes in for graphic designing companies.With creativity, one needs to let loose and it is not just about being an artist or anything that sorts. Mixing and matching of ideas with cowries and working on top too an idea is the whole idea.

4. Prototyping: The purpose of prototyping is getting feedback on the ideas. The ideas which will work or won’t work for problem-solving. Any graphics designing company will prefer to do it internally as they want the ideas to get fleshed out before sharing it with the actual people. Actual prototypes are required to be made from the brainstormed solutions.

5. Testing: The real testing happens when the ideas are shared with the people facing the problem. Once, the internal decision of taking ahead the idea is taken, it is time to get the feedback to know how far it is able to solve their problems.

6. Implementation: The idea sees the light of designing once, everyone is satisfied with the solution. Once it happens, the solution has to be for an intended audience.

Being one of the most practical and important steps that happen even before the actual designing process is followed by any good Graphic designing company in Delhi.It gives a basic direction to start working and reaching to a design that solves the problem and asks to take an action without distracting the users. It is really important for a graphic designing company to connect with the cause to bring a design that connects with the users. For this, they need to connect with each one in the process, starting from the business in focus to the internal team.

Source- http://www.sooperarticles.com/technology-articles/graphic-design-articles/put-design-thinking-problem-solving-better-designing-happen-1643231.html