Proven ways to generate moving leads

International Trade & Business

Feb 12, 2017

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Moving companies, especially small businesses who’re starting out on the market and can’t spare even a tiny share of larger companions’ yearly marketing expenses to promote their services, experience an extreme need in inexpensive leads to obtain new clients and receive more orders to keep their businesses going.

Posting online advertorials and spreading the word about your services through employing local advertising means is rather important for business development. However, if you limit your marketing efforts to those activities only, you leave the future of your business and your revenue in the hands of fate and random strangers who might remember about an ad of yours as they start searching for movers. Instead, you should take reciprocal steps towards your perspective customers and constantly remain in active search of existing job offers, ways to connect with possible clients, generate leads and increase the number of moving requests until your business grows to the point when it doesn’t experience the lack of orders or difficulties in attracting customers. As the competition on the tight market of moving services practically destroys the small business owner’s hopes for cloudless future, they have to maintain a consistent supply of moving leads in order to thrive and make a substantial/increasing profit.

These are 3 most steady resources of moving leads companies and individuals providing moving services should be using to keep their business’s baskets of orders full.

3 most effective ways to generate moving leads

1. Generate leads through contractor referral websites

Contractor referral websites are designed to gather providers of different services operating in various locations and offering their services for different prices and match them up with real customers, who’re searching for reliable local pros to complete their tasks. You need to choose those that make it to the top on the search engine results, make users really comfortable with the idea of hiring online and ensure safe and positive experiences to clients and vendors.

Ensuring your appearance on a few general contractor referral services and listing websites (like ThumbTack, Home Advisor, Angie’s List, Craigslist Google AdWords), as well as platforms exclusively devoted to moving services (like MovingCompanyReviews.com) is a good idea.

HireRush is a great example of advanced online lead generation tools moving businesses may register on, as it provides a simple, but really effective platform for businesses to promote their services free of charge, as well as receive real job offers regular users leave on the website to get matched up with the most appropriate contractors/providers.

As soon as you create your business profile, you’ll get placed in the HireRush directory of movers and get access to the website’s tools, which include direct browser calls, follow-up calls, site’s exclusive messaging system, quote’s dashboard. Pro and Premium profile plans include additional features businesses may benefit from, like top placement in the listings and free leads. You’ll get recognized by your target audience residing within your operation area and get discovered by users who’re interested in cooperating with movers in the nearest future.

Most importantly, you’ll receive real-time notifications with moving service requests from users, who’ve already left an active task on HireRush and who’re waiting for a response from local movers. You’ll get charged a small fee for receiving client’s contact information, but you’re granted a full refund in case if the customer drops out. Thus, you’ll kill two birds with one stone by registering there: you’ll advertise your company and gain access to quality moving leads.

2. Cooperate with realtors to generate leads

Realtors are always working with people who’re about to change their place of residence – your prospective customers. Why wouldn’t they recommend a trusted mover to the clients they’re currently working with if they knew one? In fact, a lot of realtors are interested in satisfying their client’s needs to the utmost extent and make their property selling/buying experience as comfortable as possible. For that matter, they compose lists of useful contractors and vendors their clients may want to hire (remodeling contractors, movers, house cleaners, interior designers, lawyers, security installation specialists) due to purchasing/renting/selling their premises.

So, reach out to realtors and real estate agencies based in your town, ask if they could be interested in working with you, prove your reliability and professionalism to them and encourage them to mention you as a trustworthy mover to their clients. Maybe, they’ll charge you a small fee for each successful lead or for being placed on their lists of preferred vendors, but that’s a small price one has to pay to maintain a stable source of ongoing moving leads.

3. Work with apartment complexes

Apartments in apartment complexes often change residents. There’s always someone who needs to move out and someone who wants to move in. Explore your town, reach out to apartment complexes and ask if they need a trusted mover to recommend to their tenants. They’ll gladly match you up with the tenants who’re about to move out for a moderate commission and provide you with a constant flow of great moving leads as long as you keep your promise and pay your fee.

Other great lead generating platforms

I’ve intentionally skipped a number of more obvious, but undoubtedly useful lead generating techniques and sources and suggested the ones movers will benefit the most from. But, I’m going to mention them real quick just in case: