Professional Sales Training Motivational Workshop

Sales training is a process of improving knowledge, seller skills, and attributes to drive seller behavioral change and maximize sales success. To be most effective, sales training should be designed, executed, and viewed as a change management initiative. It involves the personal development of techniques and skills for exploring and creating new sales opportunities, as well as closing sales for an organization.

Workshops for Sales Motivation training is an effort of the employer to put forth to provide sales people job-oriented culture, attitudes, knowledge, and skills that result in improved performance in the selling environments. The main idea behind the training is to extract the best out of a candidate in terms of performance on the job. The training cuts short the time required to learn. It supplements what one learns by experience and improves the effectiveness of the salesperson. Though innate skills are already present in every salesperson, appropriate training refines the skills.Training is therefore a supplement to experience and its substitute.

Aim of Training

·         Sales Techniques: Salespeople have an ongoing need to learn the different techniques on how to sell a product

·         Product Knowledge: Salespeople must know their benefits, limitations, applications, and competitive strengths

·         Customer Knowledge: Salespeople should know their customer needs, buying procedures, buying motives and personalities

·         Time and Territory Management: Salespeople should learn how to maximize work efficiency

·         Competitive Knowledge: Salespeople must know the competitive offerings in terms of strengths and weaknesses

·         Company Knowledge:Sales person should have sound knowledge of the company for which they are selling the product

The training program focuses on equipping the salespeople with methods and tools which are simple so that they can embrace the techniques easily and effortlessly. The programs are written by high performing sales professionals. The determine objectives of the training program are: