Car washing has become a booming business in this day and
age. People prefer to get their cars washed professionally to increase the
service life of their cars, but there are mistakes which the professional car
washing makes. Here are some of the common mistakes being listed, which
professional car washing services often make and suffer due to it.
1.
Keep cheap –
when new in business, the car washing companies think that by undercutting or
keeping prices cheap, they can attract customers. There is nothing wrong with
pricing yourself cheaper, just try being conservative, maybe 10-20% less than
average. The thing they would want to avoid is losing money on each car. So it
is important to keep in mind true cost per car or the business will start
earning losses and never recover.
2.
Excessive Investment: Just like owning any business, you
want to keep the start up price at a minimum. Some ways by which you can keep
the start up price low is by not buying expensive items or get used item or
discounted items. Spending your money on other unforeseen variables will arise:
weather, competition, the economy and your untested sales skills. Therefore, it
is best to start small and not make huge investments which may increase your
tension, about the recovery. This is a big mistake which all professional car
washing companies must avoid.
3.
Careless Customer Service: The most important thing to keep in
mind is you’re selling a service that no one needs. If you want to be a pro,
and stay in business for years, never fail to: show up on time, finish on time
and listen to and follow every customer request. Thus, good customer service
will help in flourishing of the business, but bad customer service can hamper
the growth and prosperity of any business. Since, professional car washing
business depends on the good words spread by customers, it is important that
they are well taken care of. Not looking after their interest is a big mistake.
4.
Lack
of Strategy: As a business owner, it is important not to jump head
first into this lifetime investment of owning a car washing company without
planning and strategizing. It’s often a good idea to bring in a strategy
consultant or business coach to help you and give you an independent, objective
view of what is happening. Having a business strategy is the source of long
term profits and often professional car washing companies do not pay attention
to this factor, which hurts them real bad in the future. This mistake is a huge
one, and all companies before starting out should get their plans and
strategies ready.
5. No proper advertisements - these professional car washing companies make
another big mistake in not giving proper advertisements for their venture. Use a statement that will
get immediate interest and pull in consumers, such as:
- A New Car without the Payments!
- When Was the Last Time You Gave Your Paint a
Tune-Up?
Such catchy advertisements are a must
for any business, but car washing companies make the mistake of not resorting
to these and pay a heavy price for this. No proper advertisement is a huge
mistake and can hinder the growth of any business.
Thus, these were some
of the common mistakes made by professional car washing companies and by
rectifying them; they can make their business grow bigger and more famous. This
will also help them to get famous and in return earn profits. So, please take
care of all these mistakes and make your car washing company famous.
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