Print Media, Top 5 Benefits of Acquisition Marketing

by ZARA DAVID Author

In its core, acquisition marketing is simply driving growth. In order for a business venture to succeed, the entrepreneur must align their efforts with the growth goals of their company. They must also ensure to conduct enough research and make resourcing key. As acquisition marketing is all about acquiring many things, getting more leads, attention, customers, partners, and companies to merge with becomes important. As a subject of new age focus, here are the top five benefits of acquisition marketing.

1.Increased Traffic at the Top of the Funnel

When a big shot in a particular field, for example, e-commerce acquires a startup in the same area, it provides an excellent way of increasing top-of-the-funnel traffic. With the visitors who had started visiting the startup, the acquisition will generate increased leads as the followers move with the wave. The mother company can then taps on the traffic to the smalls sites and generate traffic for their main products and services. A perfect example is the way Amazon uses sites like IMDb.com to create traffic to the Amazon movies' store.

2.Cross-selling Primary Products and the Ones Acquired

Talk of a scenario where you acquire a product that is more relevant to either most or all of your customers. Even if it will have a different value proposition or focus than the main business, you will have a better chance of cross-selling it to your existing customers. Also, you can take your main business products or services and cross-sell them to the customers from the entity you are acquiring.

3.Significant PR and Content Marketing

The press, everywhere, likes to cover acquisitions and mergers, especially if they involve some big companies. Even though most would like to cover the mergers that involve billions and millions, small-scale ones might also grab their attention. With the full attention getting to the media, your public reach will have worked fine. Mergers fascinate people, and with millions of contents talking about them online, you will never miss the good times with your name running through billions of eyes online.

4.Competition Removal

Companies have continually bought startups or their struggling competitors. This, in the end, helps do away with the competition they were facing as they acquire the customers too.

5.Infusing Fresh and New Talents and Processes

Acquiring another competitor means taking in fresh ideas, processes, and talents. Such scenarios, where a buying company acquires smart talent from the entities they acquire is referred to as acquires. It helps in marketing as it brings in new skills, know-how, and the processes that you might have been looking for to launch new products and services or to grow existing ones.