Priceline Group CEO Darren Huston remains bullish online travel

Darren Huston, The Priceline Group CEO, discusses the company's euro bond offering, and Rocketmiles deal.

Darren Huston provides his outlook on travel.

Darren Huston- Business Person Of The Year 2015

Huston has been at the Priceline Group since only 2014, but the CEO is making big moves and they’re already paying off: The company sold $50 billion worth of travel in 2014 and posted an 11% increase in profits in its most recent quarter. Huston shapes the company in two ways: First, his experience in digital at Microsoft and consumer services at Starbucks have made him a meticulous, hands-on operator. One of the Priceline Group’s units, Booking.com, employs A/B testing on every aspect of an app, website, and advertisement. In fact, the CEO says there isn’t a “semicolon on any of [their] sites that isn’t A/B tested.”