PPC or SEO – What Is Better In Online Marketing For Law Firms?

by Sarah Iyer Digital Marketer

As far as online marketing for law firms are concerned, a number of processes are involved and two most important ones are SEO and PPC. People and particularly the lawyers are confused as to which service to avail and which one is more beneficial of the two in terms of legal firm marketing services. Keeping these questions and confusions in mind, we have come up with a post, where will discuss the main difference between them and how they are different from each other and then, what role they have in legal marketing services.

SEO vs. PPC

According to those offering online marketing for law firms, both these processes, the SEO and PPC are entirely different from each other. But the goal of using both of them is the same, i.e. to pull more traffic towards to website. Both of them have their own pros and cons and here in this post, we will discuss both of them.

SEO For Law Firms

The term, SEO stands for search engine optimization and with the the help of this process, the experts of law firm marketing services work to bring the website up on Google search results.

This is mainly the process to make the website appear higher and higher in organic search results and for this, they bring into use, a number of policies and strategies.

Upside Of SEO Based Legal Marketing Services

The Benefits Of SEO Include:

Long-Lasting Results

The results are long-lasting because once rank is achieved, with ongoing SEO services that the same rank can be maintained for a long time to come.

However, this is not easy at all because it involves continuous SEO efforts and that is not an easy thing at all.

No Pay-Per-Click

Reaching on a particular rank is not easy, but when it is achieved, it will not be very expensive to maintain the rank as this means, it is entirely different from PPC or pay per click.

Downside Of SEO

There are some drawbacks of SEO when carried out in terms of law firm marketing services and some of them are –

It Takes Time

Experts say that SEO is a time-consuming thing as compared to PPC and could take up to months for starting to show results.

It Takes Lots Of Effort

One more drawback is that it takes a lot of efforts to run an SEO campaign and this would also include content generation and backlink generation too.

All these things are very laborious tasks and can consume a lot of time.

PPC For Law Firms

The next process involved in legal firm marketing services is the PPC or pay per click that is entirely different from SEO and in this segment; we will have a look at some pros and cons of the same.

Benefits Of PPC For Law Firms Include: