PPC Hacks To Boost Conversion Rates

PPC is one of the best marketing tools of today. Considering the cut throat world of business, it is important to adapt to the latest trends in order to keep up with the competition. Even the best PPC campaigns have to undergo changes with time to increase conversions and improve ROI.

The experts at NetTonic Ltd have perfected their PPC management skills over the past few years, but they always work hard to enhance their skills in this ever changing industry. Here are some useful PPC hacks which can help you attract your target audience and boost the conversion rates.

1. Businesses must be mobile optimised

With the world becoming smarter with the increasing use of smart phones, AdWord opportunities are on their peak. So, businesses must be optimised for mobile as a result.

2. Optimise quality scores

Marketers can get good results by optimising the QS or Quality Scores. Getting rid of unnecessary keywords, adding useful keyword terms to increase CTR, and removing low performing sections of your account will help your business climb the success ladder.

3. Use YouTube ads

YouTube is a hugely popular app for watching videos, which makes TrueView ads particularly useful. With TrueView ads businesses can target specific channels, interests, keywords, search history. Video ads prove highly cost effective too, so take advantage of YouTube ads and see the vast amount of traffic visiting your site.

4. Create Ads that make impact

Businesses spend so much money to make their ads effective, but many PPC ads simply fail to make an emotional connection with consumers.

According to the experts at NetTonic Ltd-the leading PPC agency in London, to structure great ads it is important to do some market research and understand your target customers. Find out the right words to tap into how they’re feeling, and run your ads by a copywriter to come up with something that hits the right chord with your audience.

5. Try retargeting

Retargeting is considered as one of the best, and subtle, PPC tactics. Retargeting reminds visitors of the site they’ve just been on. You can use Google Display Network, like Google AdSense, DoubleClick Ad Exchange etc. to reach your target audience. Also, define your target audience and make sure to classify your visitors into interest groups.

6. Use the power of social PPC

While PPC Ads help boost conversions, there are many social media features available offering incredible new features, for example Twitter Cards, which offer additional functionality to your Twitter Ads. At Facebook, Call To Action buttons can be added to your ads to make them more effective.

7. Use the power of social advertising

In the competitive online world, where so many ads are vying for attention, it is very difficult to stand out and catch the eye of customers. Social advertising allows PPC experts to be highly specific in their targeting. Be as detailed as possible with your social media accounts to attract more customers of your interest.

8. Make your landing page attractive

Just making your PPC ads effective is not sufficient; your landing page has to be equally impressive. Having a good landing page ensures the hard work pays off. This means you will need to have effective content which appeals to your audience.

These were some tips to make your PPC Ads effective and appealing to the audience. For more SEO and PPC tips or for effective PPC campaigns designed by the PPC experts, visit NetTonic Ltd-the renowned company for SEO and PPC in London at- http://www.nettonic.co.uk/