Plush Toy Of Yangzhou And Disney

Posted by Jaedong Cao
1
Dec 10, 2015
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Disney settles in Shanghai recently. It's timely rain to Chinese plush toy industry which suffered from the global financial crisis. Yangzhou City, the capital of plush toys and gifts in China, local toy manufacturers of which have been injected a needle stimulants. Many Yangzhou's enterprises go into action without delay to seize this business opportunities.

Disney Shanghai triggered off a whirlwind business.Under the financial crisis, Yangzhou's plush toy market is slowly waking up. Wang Bin, former Secretary-General of Yangzhou Toy Association who just retired a month ago, said that at present plush toys of Weiyang District had accounted for more than 80% market share of Yiwu Small Commodity City's plush toys, Taobao sold more than 70% of the toys sourced from the Five Pavilion Dragons. Weiyang District's toy exports accounted for half of the national total, a third of the global total supply. "Disney settling in Shanghai, in other words, means another huge market on our doorstep"."It is an opportunity to Yangzhou's toys exporters. Who seizes the opportunity, who certainly put on a 'winter jacket'." A manager from one of Yangzhou's plush toys manufactures said, After the news of Disney settling in Shanghai released, it at once triggered a commercial whirlwind, Many stuffed toys manufacturers of Yangzhou were eager to join the Disney product licensing brewing battle.Yangzhou stuffed toys industry is mainly export-oriented. 2008 US financial crisis spread to the world, the impact on China's export-oriented enterprises also continued to deepen. The news of Disney settling in Shanghai inspires toy industry, many domestic enterprises have to keep an eye on the huge economic effects which Disney brings. So, how great the "feast" that Disney brings will be?In fact, after the completion of the Hong Kong Disneyland, a number of Yangzhou stuffed toy companies had cooperated with them, these companies had realized the huge economic effect Disney pulled. It is understood that there were about 5.6 million passengers in the first year after the Hong Kong Disneyland opened, if you press the four percent of tourists from overseas, per capita consumption of 1,000 yuan terms, plush toy consumption is up to 100 million yuan.

How much odds does Yangzhou's plush toy have?Disney feast's "head soup" is a production authorization. The dispute of authorization is the biggest focus, at present, several large domestic plush toy manufacturers are mainly in Jiangsu, Zhejiang, Guangdong and other places, in fact, mainly in Yangzhou, Yiwu, Dongguan, competition is likely among the three cities."Yangzhou's stuffed toy companies and Disney are not strangers, they have a lot of dealings." Stakeholders of Yangzhou Toy Industry Association said: "A lot of Yangzhou's stuffed toy manufacturers have done Disney OEM" It is understood that even if Now, Yangzhou is still doing OEM business for Disney. These enterprises in the process of cooperation with Disney lay a certain foundation and have production experience, this is the advantage of competition for making authorization conditions in the future. In addition, Yangzhou is in the Yangtze River Delta economic circle, occupying advantages of location, costs of transportation and labor are relatively low, the price of plush toys will be cheaper, so Yangzhou has advantages of price and region.Same as with all the big multinationals, Disney for the production authorization requirement will certainly be higher than usual. "Multinational companies have their own set of processes and requirements must be very harsh." CEO of Tianchang Guangshunyuan Crafts Co., Ltd. said. In addition to company size and product quality, the requirements for workers' social security contributions and bathroom condition are also strict.

Market accomplish brands.Previously, while talking about the domestic toy animation industry, many experts suggest to have a brand with independent intellectual property rights.Companies who do not want to have their own brand? "What brand is, the simplest explanation is that the mice become a 'Mickey Mouse', the rabbit becomes 'Playboy', that is figurative becomes abstract." a brand marketing experts said.In fact, the product is only the carrier, demand is the market, the market can accomplish brands, if domestic plush toys want to have brands, we must first solve the market problem, because sales is king in the market. You have the market, then you can accomplish the brand. Faced with Shanghai Disneyland, "the dragon gate", Yangzhou plush toy need to act as a "carp" to jump over it, thus on the road to international high-end toys shortcut.

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