Pillars to Social Media Presence

Despite feasting a mighty audience available on social network platforms with interesting crumbs about your company; are you still waiting for that big hit to your existence? Have you still not tasted the candied flavour of all the effort you've been putting in to charm your audience?

Maybe it's time to varnish your social media marketing strategy. It's not easy to earn the limelight on social networking websites. Let us plough the snow from our way and turn the stumbling block:

·         Invite engagement: Your social community/page may have a number of followers, however, do not make them just members but active members. Share interesting content that compels them to like or comment or share your post. Host contests, surveys and questions to boost your social engagement. This will eventually make way for you to know your audience at a personal level. And that's what social media is about actually!

·         Human-touch is essential: This one's quite common and you will find this common in almost all write-ups discussing about business social networks. Social networking websites are accessed by humans and not machines. You are connecting with the real people; you ought to give that personal touch in your interaction to relate to your audience.

·         The 20:80 Rule: Socializing is necessary when handling a social networking website for a business. However, do not diverge from your expertise as that's what attracted your members to visit you. Share industry news, images and pictures, videos which are informative and useful for your audience majorly. Keep your general or other posts on a lower scale.

·         Content matters: This is another point that you'd locate on all other articles talking about business social media. Having said that, you can realize the importance of this one apparently. Well, people join brands either because they like it or were recommended by a friend. Flush them with information that talks about your industry and more specifically about yourself. Ensure you are not promoting yourself, but making people aware of yourself.

·         The imagery world: Sharing visuals is indeed the best way to grab attention of the scroller, demanding him to stop by your post. People love images. Feed them with what they love and they'll surely get back on to you for more. At the same time, make sure the stuff you share is relevant enough and boasts quality.

·         Deal with the negatives: The fact is well-accepted that one negative move brings equivalent fame fetched from an achievement. Social media is a channel that consumers look up to as the best platform to blast with their frustration. Make your negative your positive. Provide with an exemplary, satisfactory response and your response would eventually help you gain more attention.

Social network websites came to life to make the world socially sound. Since businesses have been trying to channelize this tool to their benefit, they must not skip the cores of this vertical. Socialize cautiously, carefully to get the right music on their playlist. By recognizing and leaping the falls, businesses can certainly gain a position which made them land on social networking websites.