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"Pigeon" A New Search Algorithm Update by Google
by Webbale Technology A Complete Web Solution Google released an update to their Local Search Algorithm last week. Search Engine Land coined this update “Pigeon” and noted that this update is expected to have a significant impact on local businesses. SEOs are already noticing telling changes in google local search organic results according to Search Engine Roundtable, and also with local directory listings such as Yelp.Google’s goal of this update is to improve local search results by tying together authoritative local business websites with their Google Maps results. Google Maps added a scroll bar to its search results just days before the Pigeon update was released and SEOs can already see an improvement in the pairing of local searches with Google Maps results. The image below shows a search for “hardware store Chicago”. You can see the scroll bar Google added to the map search results, along with a list of local Chicago hardware stores and their locations plotted on the map.
While many businesses will notice an increase in organic web site referrals from Google, some will also, of course, see a decrease. Be sure to check your local rankings (if you are an agency representing local businesses or a local business yourself).
Local search and Yelp go hand-in-hand and fortunately, Search Engine Land has been performing an in-depth analysis of the impact of Pigeon on local search rankings. According to Matt McGee of Search Engine Land, “One thing appears to be clear: Local directory sites are getting better visibility in Google’s search results.”
Source Page: http://goo.gl/G9ZZJj
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About Webbale Technology 
A Complete Web Solution
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Created on Dec 31st 1969 18:00. Viewed 0 times.
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