Photos Undergoing Deep Etch Become a Marketing Collateral

Globally everyone has shifted business to the virtual format. And visuals are an integral part of e-commerce. Even marketing is done online with them. Hence photos have become high prized equity for business.

Deep etch is a process that is responsible for the visual communication between consumers and vendors online.  It is used in graphic design in a huge way and the digital photographic industry also relies on it for many services. No wonder it has become the premium marketing collateral for photos that need to facilitate sales of various products. Right from branding e-commerce to enhancing wedding pictures its role is undeniable. The system works on the principle that when a part of the picture is extracted it is rendered either useless or useful. With the primary function of deep etch the professional is able to save a picture from being discarded as an imperfect shot. The etching is done with the help of imaging software. A clipping path is made in the image where the wanted and unwanted portions need to be separated. Deep etch is just another term for knocking off the background. In some photo editing firms it is called a cut out also. No matter what term is used the function is to clip the path.

A raw image is opened in the software. The editor will straight go to the selection process and click on paths. When the drop down menu opens a new path is created. The path can be of any shape and is contoured around the subject area. Once this selection is made the next step is the usage of the Pen tool. With this tool manually the path is drawn. Various nodes are used to make the path. Since digital software is flexible a curved path can be made. To ensure that the path is created close to the subject the area is magnified to 200%. It gives clarity to the editor to make the curved path. The edges are always fuzzy hence a magnification helps. One the path is created; the work needs to move a step forward. At a time only one path can be created via deep etch method. Now the file needs to be made. The best way format it is the EPS conversion. Now this file format can be imported into any software format.

Deep etch is a process that is used by basic editors, graphic artists and all retouchers. It is the most important service for the editors to know. When customers come to them they should be aware of what kind of deep etch will be required. Customers are now investing a lot in good visuals for their company websites. It is now mandatory for them to have good pictures and text to help consumers buy their products. It is valuable collateral that brings return on investment. The more money that is spent on getting a deep etch process done for pictures the more useful it becomes to the customer. The work is ongoing and hence a company should be outsourced to do the work on a regular basis. In the hands of the professional the output is decent and can clearly send the right message whatever medium is chosen to use the retouched pictures.