Pay-Per-Call vs Pay-Per-Click | CallerReady

We live in a mobile first world where the internet can be accessed on the go. People do everything online: from communicating with their friends, to talking lessons online, to buying the things they need. Online advertisers are paying close attention to these trends. Pay-per-call marketing is competing directly with pay-per-clicks and in many case is performing a lot better. There are several reasons why pay-per-call might be a preferred marketing strategy.

 

Immediate Response

Sometimes we just need to talk to someone immediately. You have a medical question? Need a lawyer? You are buying a home? In some case lead forms just don’t cut it. Let’s be honest. When we fill out a form, we don’t know when and if someone reads it. We don’t know when we would get a response and whether it would be too late and your dream home would be gone by then. In these and many other cases, customers would prefer to call your business and get help immediately.

In some industries immediacy is a top priority. For example, with medical questions, ususally people want to know the answers right away instead of waiting for someone to respond to their form inquiry. For this reason, many customers prefer to hit the call button, instead of fill out a form. With a web form, customers usually don’t know when and if they will get a response. 

Mobile

As we mentioned earlier, a lot is happening in the mobile world. More than half of the time we use the internet is through our mobile devices. This trend has been steadily increasing in the last few years. Calls dominate the mobile world compared to web forms when it comes to conversions. One of the reasons is that it is very difficult for users to fill out a tiny form on their phones. It’s a lot easier to call a phone number.
Personal Imformation

 

In the post-Edward Snowden era, people are becoming more careful about the information they share online. With web forms, we need to leave some very sensitive information like our names and email. Often businesses will sell information for profit. For this reason, people often prefer to speak with someone before they decide to share any personal information

 

Pay-per-call is the new pay-per-clicks. Online marketers are armed with a pay-per-call marketing platform which allows them to keep track on consumers’ behavior and allows them to choose the best strategies for their campaigns. If you think that pay-per-call advertising is the right approach for your business, makeCallerReady your pay-per-call platform. For more details visit us at http://www.callerready.com/