Pay Per Click Advertising

by Vinni S. SEO Executive

The Pay-per-click is also known by the different names, like cost per click (CPC) or Keyword Advertising. It is an internet driven marketing tool which helps to direct traffic to websites. In this process, the advertiser pays to the website owner when the ad is clicked.

Many advertisers have tie-ups with search engines and the bid is done for the most commonly used keyword phrases, which is relevant to their target market. Many sites charge a fixed price on per click. The advertisements are displayed on the websites with related content to get the users aware of the related products and services offered in the market. It helps to convert a visitor into a customer by persuading them to take action and to make a purchase. Many social networks like Facebook, Twitter, Instagram, etc. use pay per click as one of the marketing tools to excel and to achieve the business goals.

The websites display the PPC ads when related keyword matches an advertiser’s keyword list. It is also known as sponsored ads and it mostly appears on the search engine result pages. The clicks indicate the interests and attention span of the user.

BENEFITS OF PAY PER CLICK ADVERTISING
There are several benefits of using the most preferred advertising tool, which is listed below:
•    It is a good value for money as an advertiser needs to pay only when the user clicks on the ads.
•    The advertiser can choose the audience on the basis of various demographics like location, language, and device.
•    One can measure the effectiveness by analyzing the different PPC Campaigns. One can easily determine the returns on investment.
•    It is easy to make small changes or adjustments to make more improvements even while running the ad campaigns.
•    The impact is fast and one can measure the effectiveness instantly.
•    It works well with different other marketing channels and hence, easy and simple to use.
•    It gives high exposure to the brand and gives fast conversion rates.

• It is a great marketing tool to persuade visitors to sign up for newsletters, contest entries and pushing for app downloads.

In Ireland, there are many companies who offer the services of pay per click advertising at a very competitive price. There is a huge demand for such services, owing to their uses and benefits. The services are provided by a group of professionals who are proficient in understanding the techniques and plan the marketing strategies accordingly. All efforts are put to give customers complete satisfaction and plan the advertising to increase the clients' revenue.

Thus, it can be concluded that Pay Per Click Advertising the need of the hour for online marketing.