Patanjali: The Most Favourite Brand In Ayurvedic Medicines

Patanjali has risen out of nowhere to become India’s fastest growing consumer product brand. It has unnerved its competitors with sky-high sales of its products. The revenue it has reached are 20 billion in 2015. To avail, great offers and discounts on the Patanjali products avail the JustRelief offers.

Run by YOGA guru Baba Ramdev and Acharya Balkrishna, an Ayurveda expert, this brand is creating headlines ever since. It includes everything you need for a daily life that is cosmetics, food items, staples, personal care and healthcare products.

It has also got an instant noodle brand that claims to contain wholesome ingredients at reasonable prices. The brand seems to outcast Nestle, Maggi and other popular brands pretty soon. Seeing this, even Nestle is looking forward to re-launch its Noodles. The selling rate of Patanjali is quite bigger than the rest and in the analysis, it claims to have 20 billion rupee revenues, that is $307 million. This may lead to a threat to the age-old consumer brands like Dabur, Emami, and Marico.

The spiritual guru with saffron attire and beard is known for his yoga camps and espousing the country’s historical herbal medicinal system. He has always been in the news for his stance on various political issues. The brand name ‘Patanjali’ was derived from the combination of the country’s ancient herbal medicinal system of Ayurveda and a famous saint of Yore.

Patanjali was started in the year 1997 as a small pharmacy by Baba Ramdev and his collaborator Acharya Balkrishna who is the owner of 92% of the stake while the rest is owned by an expat Indian couple. Baba Ramdev has no stakes in the company.

The food range of Patanjali is widely spread. It contains exciting products like the almond, rose sherbet, and gooseberry juice. One of the most popular product is the Aloe Vera gel and jasmine soap known as the Indian version of Body Shop.

The cornflakes and muesli sold by Patanjali are led by Kellogg’s, along with it the also, deliver almond health drinks, anti wrinkle cream that could easily shake P&G’s anti ageing cream. One of the fast selling and most loved product from Patanjali is the toothpaste called Dant Kanti (Hindi: tooth shine) which is loved by Indians.

The top product based companies are compelled to discuss Patanjali in their board rooms and combat strategies to fight them. Some of the global companies are no doubt been affected by Patanjali’s high-rise, but we must ignore the fact that the company’s niche range is set to move the sales history in India. Now the products are sold by many stores like individual Patanjali stores, Big Bazaar, More, etc.

There are a lot of customers who just absolutely loves the products offered by Patanjali. There is a long fan following of yoga guru Baba Ramdev. It is said that the Atta that Patanjali offers are taken directly from the farmers. This ensures that the farmers are paid the deserving price and we get to avail healthy and authentic Atta(Wheat flour).

Patanjali has its factories in Haridwar, Uttar Pradesh and tourists are allowed to take a tour of their factory and see how it works. This is not allowed in other global and domestic brands.