Parameters That Affect Engagement on Facebook

In this couple of years, brands have grasped Facebook Inc. as a key showcasing channel to drive engagement and brand mindfulness. Social networks represent a natural technological platform for marketing, providing access to a large number of users, grouped in non-geographically bound communities, based on a structured set of social relationships among admirers of a brand. In a query whether some brand substance makes more brand engagement on Facebook than others. Looking for an answers to this query, it was found that more than 1,000 wall posts from 98 worldwide brands, planning to pick up a superior comprehension of how different wall-post attributes impact the number of “likes,” comments and “shares” a post receives.

Here are some of the parameters that affect engagement on Facebook:

An effective image:

Each photo has a story. A photograph has relevancy, and it can impart rapidly and effortlessly. It additionally obliges more thought and push to take and incorporate a photograph notwithstanding content. Incredibly, what may be considered as glaring product promotion, as such, setting up pictures of product from an organization's list, inspired a high number of "preferences."

According to Facebook, posts that include a photo album, picture or videogenerate about 180%, 120% and 100% more engagement, respectively.

 

Keep it short and simple:

To read a long post no one is interested nor they have time. By keeping a post short simple makes it attractive and people tend to read it.

Starbucks is a great example of a brand combining short posts with beautiful photos. Their posts generally fall within the 100- to 140-character mark and elicit thousands of likes and comments.

Educate your fans:

Make sure the information that you’re providing is worth reading. Brands that generated or passed along information through wall posts also garnered a high number of “likes,” especially information designed for fans’ enrichment and education. This instruction could incorporate illuminating fans about the historical backdrop of the brand or the routes in which the organization works or produces products.

Reacting TO FANS:

Do not overlook that online networking is a two-way channel. Avoid overwhelming them with advertisements, and create open communication. Each time you react to a fan, not just are you putting resources into a real brand-client connection yet you are additionally putting resources into the natural inclination of his/her Friend.

POST FREQUENCY:

 More than 90% of Fans never return to visit the Facebook Page again in the wake of Liking it. You need to post enough to keep up fan connections, however less that they are overpowered.

Genuine Events :

Now and again the main issue is, your timing was truly bad. Maybe your Social Media advancement is impeccable, however right when you dispatch it something surprising happens – on Social Media or, all things considered – that makes individuals give careful consideration to it.

For instance, in the event that you dispatch it only a couple of days before a long open occasion where the majority of your intended interest group may be voyaging or concentrating on other recreation exercises, odds are the aggregate number of sections will be extremely low. Social Media advancement logbook

The most ideal method for maintaining a strategic distance from this is having your Social Media advancement running for a more drawn out time of time. Shorter advancements with a term of only a couple of days could be more influenced by startling occasions than those that keep running for a couple of weeks.