Overuse of hashtags is not recommended!

Hashtags are a popular part of the digital world today and it is rare to find anyone who does not know what they are. Although most of the people know about it, but still there are people who does not know how to use them.

Hashtags once used as pound sign on your phone now have a popular place on social media. They are found on most of the popular social networks including Twitter, Facebook, GooglePlus, Instagram, and Pinterest. You may be eager to know why they are used on social media? The hashtag is the most popular means of categorizing content on social media. It makes your content discoverable and permits you to find relevant content from other people and businesses. It allows you to connect with and engage with other users relevant to your target market or interest.
We are an expert California social media agency and we help businesses identify or know how to use hashtags. Knowing how to use it is fundamental to your success on social media. Here we are sharing a few tips on how to use it for better engagement and reach.

#1: Firstly, be specific when using hashtags. Try and hone in on a passionate community that shares an interest in one specific area. The more specific you can get with your hashtags, the more targeted your audience will be and a targeted audience generally means better engagement. The popular social media platform Twitter has created a helpful infographic to assist users in choosing the appropriate hashtags.

#2: Secondly, accommodate hashtags to the social network you are using. Although hashtags on all social networks have the same basic purpose of content tagging and discovery, its use still varies in terms of use from one social network to another.

#3: Thirdly, do not have more hashtags than words. You might have come across many social media networks that overuse hashtags. They think if they do this, they will have more engagement or reach. Remember, overuse of it will dilute your message. You should focus on being specific.

#4: Fourthly, you should not hashtag everything. No doubt, they make your content discoverable to a wide audience. But the truth is not everything you produce is going to fit this category. Use them only when you find it is relevant to use.

Using hashtags will allow you to make an impression on a wide social media audience. Ensure you are sharing the best content and making the right impression. As your California social media agency, we will ensure hashtags are used optimally on your social media networks for better engagement and reach.