Articles

Overcoming Pitfalls in Responsive Software Testing

by Ray Parker Marketing Consultant

Since e-commerce continues to expand and define the future of many online businesses, they are still making some design errors in their websites and applications. Developers mess up the web-design which calls for a more rigorous responsive testing for success in the market. A better responsive web design (RWD) will solve all these problems including the slow page downtimes. RWD is an approach to web design that provides improved user experience. It has features like easy reading and navigation with minimum resizing, panning and scrolling. These apps run on desktop computers and mobile phones too. 


How responsive testing works for online businesses?


Responsive testing services allow enterprises to stay on top of their software applications. Websites are no longer limited to access by laptop or desktop, rather used on smartphones. gone are the days when brick and mortar shops and online stores were the only options to choose from. Buyers can now shop their favorite items using their smartphones, pay bills and perform other daily chores as well. Besides providing convenience to the buyers, it also allows organizations to make their name in the market. This is why enterprises invest in software testing and ensure quality standards are met.


Earning customer satisfaction with improving apps’ performance 


‘Customer is always right’ always remember that! Customers can be impatient when it comes to using smartphones while performing various actions like shopping, paying bills, making financial transactions, etc. 53% of mobile users are mostly dissatisfied with mobile app performance and almost all online shoppers quit if their experience is not up to mark. With the help responsive web design these pitfalls in the software application can be covered. It is essential to satisfy the users who expect similar shopping experience as compared to that performed via desktop or laptop. When resolving one issue chances are high that other problems can appear in the app. It may include slow page load times, which result in a poor mobile browsing session, damaging brand reputation and dissatisfied customers. 


Solutions for impatient customers 


As far as the bandwidth is concerned, when it is improved shoppers are quite comfortable with online shopping. They want everything in the nick of time and fast. However, if not deployed properly, the efforts to remove pitfalls in responsive testing can be wasted. So we need to realize that in the world of mobile shopping, performance, speed, and instant access is what makes the perfect recipe for a business’ success. Mobile users tend to be more satisfied with apps that allow them instant engagement with the seller and complete their transactions without any errors.


Conclusion


In the current digital competitive era, shoppers do not tolerate a site that crashes before the transaction is completed or it is unable to handle the data load. This is why prioritizing page loading on smartphones is important for the new web design strategy. Retailers work on making their websites more faster with load times to drive higher mobile conversion rates.



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About Ray Parker Freshman   Marketing Consultant

12 connections, 0 recommendations, 45 honor points.
Joined APSense since, February 18th, 2019, From New York, United States.

Created on Aug 6th 2019 07:45. Viewed 319 times.

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