Optimizing Your Site in 2013

You have to learn how to optimize your site in 2013 for your online business to grow considerably. During the past months, Google adjusted their algorithm a bit so you have to follow their new rules. Although in general you just have to continue what you are doing (assuming you are doing whitehat techniques), there are just few changes that you now have to consider these days.

What’s New?

Google Looking Into Relevance More Than Just A Keyword

As a user, you might have experience searching for something and the results are not really the one you are looking for. Articles are just coming out simply because they have the phrase you typed in the search engine. Google looked into this so they are now giving more importance to relevance more than just the exact phrase. Their first move here is when they lowered the points for exact-match domains. Then, they are also looking into more related words for the phrases typed in the search.

So what do you have to do? Well, I encourage you to use branded domain names instead. In writing your content, don’t simply rely on keywords. Rather, look into LSI (latent Symantec Indexing) or in layman’s term, related words to your target keywords. Moreover, see to it that your content is directly related to the topic you are targeting.

Competition Is So High In Popular Keywords, What Can You Do?

Don’t be ambitious to rank for very popular terms such as iPad, iPhone, and other well-known products. A lot of big sites have already optimized their site for those keywords before you do. What you can do rather is look for very low competition keywords and rank your site for them easily. But isn’t it that very low competition keywords have low searches as well? Yeah, you’re right but if you got 10 low competition keywords with like 100 searches each, that is also 1000 searches. Thus, it is still better than trying to rank for a single keyword that you’ll never get there anyway.

Use SEO Tools

There are SEO software that you can use to make your tasks faster and easier. These tools are there however just to help you and not to replace your SEO tasks. As I always say, organic SEO is still the way to win the game these days.

Consider Outsourcing

Like many others, I also don’t like outsourcing my online tasks. Aside from trying to save money, I like to do all things by myself to make sure they are right. Time came however that I realized that I’m not a superman. I don’t own all the time and effort to do all those tasks. Thus, outsourcing is the best option.

But where to outsource? Well, you have to choose the best SEO company in 2013. You also have to read SEO services reviews and how to outsource your SEO campaign in 2013. I highly recommend SEO Samba since it is one of the most comprehensive SEO company to date.

Those are the ways on how to optimize your site in 2013. Just apply them and see some great results soon.