Optimization of PPC Services For Better ROI
by Prem SinghaniaPPC or Pay-Per-Click service is one of the
most innovative advertising strategies designed to increase website traffic
using Google’s Adwords. The primary role of this service is to create optimized
keywords used within the ad campaigns. PPC
services capture targeted audience’s attention so that they can click on
the ad of the company and lead to the website.
PPC services
could be a
game-changer for small businesses. If businesses want to get the best result, they
need to be strategic in their approach in order to develop search advertising
campaigns. Additionally, businesses can choose PPC optimization to improve
their paid search advertising campaign’s performance and meet their business
goals. When it comes to optimizing PPC
services, here are tops ways that will help small businesses to boost their
PPC ROI.
Top 5 Ways
To Optimize PPC Services
Look at your account structure: The
first thing that you need to look is your account structure. If the foundation
of PPC campaigns is not optimized, you might struggle to make an improvement to
your campaigns as it would be quite difficult to improve PPC over time. There
are two main PPC accounts that need to be optimized, including campaigns and
groups.
- Campaigns: Start organizing your campaigns by relevant themes. Each campaign should have different ad groups that focus on chosen keywords. Set your budget at the campaign level and decide which campaign topic will help you allocate your PPC marketing budget before creating ad groups.
- Groups: Under each campaign, there should be relevant ad groups and each one is more specific than the campaign level. All these ad groups should have approx 10 – 20 keywords that trigger your ads when users type them in Google.
Choose the
best keyword that matches your objective: When you create a text ad for your AdWords
PPC ad campaign, you have a choice to use several keyword match types, including
broad match, modified broad match, phrase match, or exact match. Consider all
the pros and cons of each choice before selecting the right type of keyword for
your campaign.
Identify negative
keywords:
Another way to improve your PPC is to use negative keywords. Negative keywords
are words that will not show your ads in the search engine results. You can use
negative keywords for search users that are not a good fit for your brand.
Using negative keywords is highly beneficial as it will save you from a number
of unwanted clicks by uninterested users.
Determine
customer acquisition costs: In order to improve your PPC ROI, this step is very helpful. Determine
your customer acquisition costs and calculate your average customer value. This
will help you determine how much you can spend to acquire that customer.
When it comes to calculating the cost of
customer acquisition for PPC campaigns, simply divide the cost of your PPC ad
campaign by the number of customers that were acquired via that campaign.
Know your
testing factors: A/B testing plays a significant role in order to optimize your
ads and achieve a high PPC. If you want to boost your business ROI, you need to
implement A/B test with different elements of your PPC ad campaigns until you
find the perfect combination. There are four elements that allow you to test in
order to optimize your ads, including
- Headline: As the name suggests, it comes as a blue link in the search results. It is something that reflects what you are offering in 4-5 words.
- Body text: It is similar to a Meta tag and provides users more information about what you are offering.
- Ad Link: This ad link is the page that is linked to your ad. It should target your landing page that relates to your ad.
- Keywords: You can test your keywords that your ad appears for.
Conclusion
PPC services
boost your
business ROI directly or indirectly. When it comes to increasing traffic to the
website, professional PPC services
play a critical role in any business. Being a business owner, if you want to
optimize your PPC services, simply follow
best practice. The above tips are the right starting points that will help you
optimize your PPC ads for better ROI. In addition to this, if you want more
advanced PPC services, you are
suggested to work with a reputed agency that provides excellent PPC services.
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Created on Jul 12th 2019 06:07. Viewed 589 times.