ON-PAGE SEO Ranking Factor in 2021by Ashish Tiwari Digital Marketing Trainer
Search Engine Optimization is divided into two different categories i.e. on-page SEO and off-page SEO. Both play a crucial role in the success of an SEO campaign. There are different strategies to be followed to increase search engine rankings. To understand the importance of on-page SEO let’s discuss it step-wise.
Through On-page SEO, you optimize the different pages of your site that enhance the search engine rankings. There are different factors that are included in On-Page SEO, let’s have a quick glance at them:
- Title Tag: This is the most prominent place for your SEO strategy. You can use your targeted keywords in the title tag of each page of your website. An effective title tag with a relevant keyword plays a crucial role in enhancing the rank of your website.
- Heading (H1): H1 plays a second most prominent place after the title tag. Infect all heading tags play an important role in the search engine’s ranking. The Heading contains a large number of words and therefore you can use a relevant keyword in that.
- URL: Use the keyword in URL if possible, as it will help in enhancing the ranking. Don’t change your current URL to the new one and if you are doing this take professional help.
- Fast-loading pages: Your website should be fast response so that Google can rank it better. Google tries its best to show the proper results for the best user experience.
- Website Content: Content plays a very important role in a website. The content should be useful so that people can find it in their use. Try to use more LSI keywords in your web content, also keep in mind keyword prominence and proximity concept to do it better. Google measures the websites as per their content also.
- Internal Linking: Linking a page of your website through other content is useful for you. It also makes your content-rich and divides link equity throughout the website.
- SSL: SSL stands for Secure Sockets Layer. Search engines like Google have officially announced that making a website secure is a minor ranking factor.
On-page SEO makes sure that your website is readable to everyone and by search engine robots. With good on-page SEO, search engines easily index the web pages that are visible to the visitors. Also, it helps Google to read what your website is about. To know more about On-Page SEO, you can join the best digital marketing institute in laxmi nagar that offers a complete SEO course in delhi through industrial experts. Join weekend or weekday batches as per your need to enhance your skills.
Created on Sep 16th 2021 08:15. Viewed 81 times.